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只为418全民疯惠,聚美优品增设败家专场 - 站长搜索
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只为418全民疯惠,聚美优品增设败家专场

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2013-04-18 15:04:01 转载来源: 网络整理/侵权必删

4月18日消息,为了全面把消费者网购的热情激活,聚美优品在当日以感恩为主题,上线推出“败家”分会场。据了解,418大促当日,全场将推出6场败家时段,每时段消费TOP10的会员将免费赢起iPhone5、iPad Mini、iPod nano7三大数潮玩。对此,聚美优品市场部相关负责人称,四月中下旬是美妆市场销售爆发的旺季,聚美优品将会最大限度拿出各种资源来支持本次活动,并通过上亿元的钜惠让利,让用户享受到新底价、大抄底带来的疯购乐趣。”

有知情人士透露,聚美优品之所以中途再发力418大促,更主要是为了更好与同档期的苏宁云商、国美在线、易迅展开更强有力的流量争夺战。毕竟,对所有电子商务企业来说,高流量、高关注度是网站实现大规模销售的重要保障。业内资深分析人士也认为,“百花齐放”是将“418”打造成“上半年双11”的关键,也会成为这个初夏促销季的最大亮点。聚美优品等以美妆产品为主打的特色“女性系”电商的加入,形成了与国美苏宁等3C产品为主的“男性系”电商相映成趣的局面,从而在产品品类和主力消费人群两大方面为打造新的购物狂欢节奠定了基础。 记者登陆活动页面还发现,除了继续坚持100%真品保证和30天拆封无条件退货的承诺外,聚美优品还特别在活动页面显眼处醒目打出“全新物流,倾力发货”声明。截止目前,聚美优品已在北京、上海、成都、广州等城市建立分仓,在落地配送上又先后与韵达、申达、圆通等口碑较好的第三方物流公司合作。与此同时,聚美优品也升级了ERP系统,启用新的仓储和呼叫中心,以整合更多的后端资源来配合前端销量增长,其核心城市自建物流计划也在规划之中。

不可否认,正品、底价、闪电发货和优质服务是用户网购的核心体验,聚美优品在发展过程中始终将用户体验放在首位。在产品和价格方面,聚美优品经过两年多的探索和实践,目前已做到同类最优,但要在化妆品渠道大盘整期抢得更多的话语权,提升购物体验和加大物流投放力度无疑是一种最好的战略选择。也正因如此,才会有网友称,“要速度,上京东;要体验,去聚美;要积分,上淘宝;要放心,去官网。”

标签: 只为 全民 疯惠 聚美 优品 增设 败家 专场


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