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烧钱模式难以为继 刘姝威发布乐视财务分析报告 - 站长搜索
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烧钱模式难以为继 刘姝威发布乐视财务分析报告

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2015-06-25 03:36:03 转载来源: 网络整理/侵权必删

据新华社北京6月24日新媒体专电(记者 侯云龙)23日,中央财经大学中国企业研究中心主任刘姝威发布乐视网财务分析报告,认为乐视网现行的“烧钱”模式难以持续。刘姝威指出,2014年乐视网实现营业收入约68亿元,比2013年增长近2倍;2014年乐视网营业利润约4787万元,同比下降80%;2014年营业利润率是0.7%,2013年营业利润率是10.02%

据新华社北京6月24日新媒体专电(记者 侯云龙)23日,中央财经大学中国企业研究中心主任刘姝威发布乐视财务分析报告,认为乐视网现行的“烧钱模式难以持续。

刘姝威指出,2014年乐视网实现营业收入约68亿元,比2013年增长近2倍;2014年乐视网营业利润约4787万元,同比下降80%;2014年营业利润率是0.7%,2013年营业利润率是10.02%。2015年第一季度,乐视网实现营业收入21.33亿元,比上年同比增加108%;实现营业利润2310.80万元,比上年同期降低47%。由此可见,乐视网在营业收入大幅度提高的同时,盈利能力却大幅度下降。

对于乐视网2014年度财报给出的“依照公司的整体运营策略,当前阶段并不依赖智能终端产品的销售快速产生利润,更多是扩大用户规模,抢占市场份额,所以对公司当期的利润造成了一定影响”的解释,刘姝威认为,乐视网的这一模式难以继续。“乐视网的投资者们愿意为乐视网 烧钱 继续提供资金吗?在国内外,被 烧钱 模式烧死的公司已经不少了。”

也有分析认为,乐视网是新型的互联网公司,其商业模式和传统公司不同,因此不能用传统的公司财务分析理念来判断其未来发展。但也有众多投资者认为,乐视网不能以“互联网公司”作为借口,来隐藏经营上存在的风险,更不能因此损害投资者的利益。

标签: 烧钱 模式 难以为继 刘姝威 发布 乐视 财务 分析报告


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