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银行提高免费短信通知门槛 - 站长搜索
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银行提高免费短信通知门槛

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2015-06-27 09:27:04 转载来源: 网络整理/侵权必删

楚天都市报讯 楚天都市报记者徐蔚近日多家银行将免费短信提醒服务的起始金额提高到了500元。如果持卡人需要每笔消费都提醒,则需额外付费

楚天都市报讯 楚天都市报记者徐蔚

近日多家银行免费短信提醒服务的起始金额提高到了500元。如果持卡人需要每笔消费都提醒,则需额外付费。

小额消费不再提醒

近日,住在光谷的白领许小姐向记者反映,上周逛街时用浦发银行信用卡购物的时候,没有短信提醒了,随后致电该银行询问后才发现,该行已经对信用卡的免费短信提醒服务进行了调整。

记者致电浦发银行官方客服了解到,从2月1日起,信用卡单笔交易短信提醒起始金额调整为人民币500元。如果客户需要500元以下的提醒,需专门订购相关业务,每月4元。

无独有偶,平安银行在6月19日,也通过官网发布“短信通”账户变动提醒的通知称:“2015年7月3日起对已开通短信通客户不再发送500元以下的账户变动短信。”华夏银行也公告称,从7月1日起,大额交易的免费短信提醒服务的起始金额由200元调整至500元。

各家银行门槛不同

记者了解到,对于短信通知的收费方式,各家银行的“门槛”和减免方式都不尽相同。

比如借记卡,国有银行大多收取服务费,2元/月的收费标准较为普遍;对于贵宾客户会有相应的减免措施,而股份制银行中,采取免费方式的较多,如华夏银行、平安银行、光大银行等。

信用卡方面,中行、农行、工行免费提供信用卡短信提醒服务,且不设门槛限制;建行则是对500元以上变动实行免费短信提醒;招行的信用卡是免费短信提醒,但对非网上支付的则需要300元以上。交行则因信用卡不同,短信提醒收费标准也不同,1500元或100美元以上有免费短信提醒。

微信银行操作便捷

银行收取短信通知费一直为人们所诟病,那为何这些银行还要继续提高门槛呢?金融业内人士认为,从表面上看,银行是在提高短信提醒的“门槛”,实际上是想将客户的注意力更多地转移到微信上,同时有缩减成本的考虑。

记者了解到,目前包括中行、建行、工行、招行、广发银行等在内的绝大部分银行都已推出了各自的信用卡微信服务号。目前正是银行推广微信市场的阶段。登录微信客户端可很方便地在该公众账号中进行查账单、笔笔消费提醒、信用卡还款日提醒等功能的操作,并且还能避免缴纳短信通知费。

标签: 银行 提高 免费短信 通知 门槛


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