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去年第四季度Android机销量继续上升 三星销量不佳

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2014-02-02 23:08:35 转载来源: 网络整理/侵权必删

AS网站目录 李路 1月27日编译世界最大广告传媒集团WPP旗下市场研究机构Kantar Worldpanel周日发布报告显示,Android依然是全球最受欢迎的移动平台。在2013年第四季度,Android手机在所有重要市场的销量比重均实现增长,其在欧洲的销量比重高达69%

去年第四季度Android机销量继续上升 三星销量不佳

AS网站目录 李路 1月27日编译

世界最大广告传媒集团WPP旗下市场研究机构Kantar Worldpanel周日发布报告显示,Android依然是全球最受欢迎的移动平台。在2013年第四季度,Android手机在所有重要市场的销量比重均实现增长,其在欧洲的销量比重高达69%。

三星目前“在各大市场均面临真正的压力”。在中国市场,小米、华为等本土品牌不断抢占其市场份额。虽然这两大制造商的产品同属于Android阵营,但设计包装更具本土化特质。

其他地区,虽然苹果在12个重要市场的销量比重出现全面同比下降,但其新款iPhone 5产品依然在部分重要市场吸引着高端用户。在美国,苹果手机去年第四季度的销量比重较上年同期相比损失了近6%的份额,但其在假日购物季中仍占到所售出智能手机总量的近44%,而Android手机则为近51%。

苹果手机仍是高端用户的宠儿,其在日本市场也受到消费者的青睐。

去年第四季度Android机销量继续上升 三星销量不佳

目前,苹果是日本手机市场的第一大品牌,占到售出手机总量的近69%。Kantar将其成功归功于与日本最大移动运营商NTT Docomo的合作。去年第四季度,苹果产品占到NTT Docomo售出智能手机总量的58.1%,而其在软银和KDDI的这一比例分别为92%和64%。

Kantar称,承压之下的三星产品占到欧洲五大市场(英国、德国、法国、意大利和西班牙)去年第四季度智能手机总销量的40.3%,较上年同期下降了2.2个百分点。在中国市场,三星只占到去年第四季度智能手机总销售的23.7%,与上年同期持平。

三星产品销量的下降,尤其是高利润设备销量的不景气,不可避免造成了其利润增长的放缓。

Kantar分析师多米尼克•桑尼博(Dominic Sunnebo)表示:“大家都看重中国市场的发展,这一点都不奇怪。不过,问题在于目前中国本土品牌是明显的赢家。”

与此同时,微软的Windows Phone平台依然占据第三的位置。虽然其份额较小,但与苹果相比,仍处于增长阶段。较上年同期相比,该平台只在拉丁美洲的销量比重出现了下降。Windows Phone目前最大的市场仍在欧洲,但其表现与上年同期持平,占到第四季度所有智能手机销量的10%。

Kantar称,黑莓销量仍不见起色,其在12个市场去年第四季度的销量比重均未突破4%。不过,黑莓在英国市场表现最佳,占到去年第四季度该国智能手机销量比重的3.2%。

标签: 销量 去年 第四季度 Android 继续 上升 三星 不佳


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