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CNNIC报告称中国团购用户规模达到1.80亿 - 站长搜索
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CNNIC报告称中国团购用户规模达到1.80亿

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2016-01-22 13:30:12 转载来源: 网络整理/侵权必删

站长搜索科技讯 01月22日消息 今日,中国互联网络信息中心(CNNIC)发布《第37次中国互联网络发展状况统计报告》。报告显示,截至2015年12月,我国团购用户规模达到1.80亿,较2014年底增加755万人,增长率为4.4%,有26.2%的网民使用了团购网站的服务

站长搜索科技讯 01月22日消息 今日,中国互联网络信息中心(CNNIC)发布《第37次中国互联网络发展状况统计报告》。

报告显示,截至2015年12月,我国团购用户规模达到1.80亿,较2014年底增加755万人,增长率为4.4%,有26.2%的网民使用了团购网站的服务。相比整体团购市场,手机团购继续保持快速增长,用户规模达到1.58亿,增长率为33.1%,手机团购的网民使用比例由21.3%提升至25.5% 。

CNNIC报告称中国团购用户规模达到1.80亿

2015年,团购行业继续“去团购化”,深入发展O2O模式。作为典型的O2O应用,团购网站在腾讯、百度等互联网企业战略投资的推动下深入布局O2O市场。继2014年战略入股大众点评后,2015年腾讯又投资美团和大众点评合并后的新公司。百度2014年全资收购糯米网,2015年承诺三年内投资百度糯米200亿元。在资本市场的支持下,一方面,大而全的团购平台向垂直领域“精耕细作”。例如,美团寻求业务突破,拓展O2O模式下较为成熟的单线业务:猫眼电影、美团外卖、美团酒店等,执行“T型战略”。大众点评通过多年的点评数据吸引和维系高端用户,在O2O领域拓展方面以高频业务带动低频业务,率先开辟美容、婚庆、家装市场和到店支付业务。另一方面,团购网站通过会员战略提升用户体验,扭转用户粘性较低的局面。例如,百度糯米凭借百度的品牌背书、产品支持以及O2O战略注资专注于“会员+”O2O生态布局,围绕储值卡、到店付、VIP会员制开展产品端业务。然而,O2O模式并非团购行业的“救命稻草”。因为,目前O2O仍然处于长期补贴烧钱状态,未来的盈利前景尚不明朗。餐饮、电影、外卖等高频品类O2O模式相对成熟,而上门服务的家政、美容、美甲、美发等低频品类市场潜力被高估。

标签: CNNIC 报告 中国 团购 用户 规模 达到 1.80亿


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