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“余额宝”们带来“鲶鱼效应” - 站长搜索
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“余额宝”们带来“鲶鱼效应”

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2014-03-09 22:45:59 转载来源: 网络整理/侵权必删

“我也用余额宝啊,我周围的同事都用。”谈起“余额宝”,在中国银行总行工作的张先生这样对记者说

“我也用余额宝啊,我周围的同事都用。”谈起“余额宝”,在中国银行总行工作的张先生这样对记者说。

之前,关于互联网金融产品是否是金融市场“吸血鬼”的问题,在网上引发了激烈争论。支持的人大多是如张先生一般的普通民众,他们在这种创新中感受到了实实在在的好处;批评的人则认为,目前余额宝类产品没有服务于实体经济,可能推高金融市场的整体成本,以及风险监管不足等。

“年轻人手头没什么钱,又想做理财。相比于银行动辄几万元的下限,互联网金融可以说是零门槛。而且存取方便,收益率还比银行理财高。所以,虽然我是银行员工,我也要挺互联网产品。”张先生说。

作为传统银行职员,张先生觉得互联网金融产品的出现带来了“鲶鱼效应”。

“说实话,互联网产品出现之前,四大行格局基本稳定。竞争不足,所以服务态度也不是很好。但是,余额宝这样的产品出来以后,大家开始有危机感了,开始意识到,如果不适应市场,份额可能就会被逐渐蚕食。这倒逼着我们加强创新、提高服务质量。像我们银行,就新成立了网络银行部门。四大行也都推出了类似余额宝的产品,这就是改变。”

今年两会上,这个话题也很热门。周小川、易纲等央行高层的声音,似乎透露出官方的信号――对待互联网金融,要鼓励,要容忍,更要规范和监管。

标签: 余额宝 带来 鲶鱼效应


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