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美45位明星涉嫌在社交网站做隐性广告被警告 - 站长搜索
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美45位明星涉嫌在社交网站做隐性广告被警告

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2017-05-11 14:03:10 转载来源: 环球网

(原标题:美45位明星涉嫌在社交网站做隐性广告被警告) 据英国《每日邮报》5月9日报道,美国《女装日报》披露,美国联邦贸易委员会4月份发布了一份名单,名单上的45名当红明星均涉嫌在其社交网站上做隐性广告,其中包括考特尼?卡戴珊(Kourtney Kardashian),吹牛老爹(P. Diddy)和凡妮莎?哈金斯(Vanessa Hudgens)。据悉,按照美国法律规定,明星可以在自己的社交网站上为某产品代言,前提是必须标示出该产品有广告商资助

(原标题:美45位明星涉嫌社交网站隐性广告警告

据英国《每日邮报》5月9日报道,美国《女装日报》披露,美国联邦贸易委员会4月份发布了一份名单,名单上的45名当红明星均涉嫌在其社交网站上做隐性广告,其中包括考特尼?卡戴珊(Kourtney Kardashian),吹牛老爹(P. Diddy)和凡妮莎?哈金斯(Vanessa Hudgens)。

据悉,按照美国法律规定,明星可以在自己的社交网站上为某产品代言,前提是必须标示出该产品有广告商资助。而这45位明星或是完全没有标注,或是发文时标注在了非常不起眼的地方,企图蒙混过关。

联邦贸易委员会一再强调明星在社交平台上宣传产品时标注有商家赞助的重要性,以免误导消费者。但他们并未做出实际性惩罚,而是给名单上的每位明星都寄去了一封警告信,希望能起到警告教育的作用。(实习编译:蔡汶铤 审稿:朱盈库)

标签: 45位 明星 涉嫌 社交 网站 隐性 广告 警告


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