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谷歌拟剥离旗下购物服务 以满足欧盟整改要求 - 站长搜索
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谷歌拟剥离旗下购物服务 以满足欧盟整改要求

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2017-09-27 10:10:04 转载来源: 第一财经

(原标题:谷歌拟剥离旗下购物服务 以满足欧盟整改要求) 为满足欧盟反垄断机构委员会的要求,并避免再一次遭遇天价罚单,谷歌正计划将旗下的Google Shopping比价服务与搜索平台分剥离,成立一个新的独立部门。据彭博社援引三位知情人士的消息称,谷歌将分拆Google Shopping购物服务,以满足欧盟的反垄断整改要求

(原标题:谷歌剥离旗下购物服务满足欧盟整改要求

为满足欧盟反垄断机构委员会的要求,并避免再一次遭遇天价罚单,谷歌正计划将旗下的Google Shopping比价服务与搜索平台分剥离,成立一个新的独立部门。

据彭博社援引三位知情人士的消息称,谷歌将分拆Google Shopping购物服务,以满足欧盟的反垄断整改要求。

今年6月27日,在经历了长达7年的调查之后,欧盟反垄断机构委员认定谷歌滥用其市场主导地位,在搜索结果中推广自己的购物比价服务,剥夺了竞争对手比价网站的流量,并对谷歌处以24.2亿欧元(约合27亿美元)的巨额罚款。同时要求谷歌在90天内终止相关行为,否则母公司Alphabet将面临最高日平均营收5%的处罚。

当时,欧盟要求谷歌在8月29日之前提交整改方案外,在9月28日前停止反垄断行为。8月29日,谷歌在最后期限内向欧盟委员会提交了关于调整Google Shopping服务的计划。

知情人士称,谷歌当时提议通过拍卖的方式在谷歌搜索结果中显示竞争对手的购物比价服务。谷歌在这份整改方案中提议,允许竞争对手竞购谷歌产品目录广告服务(Product Listing Ads)的任一位置。

但该方案并未打消欧盟的顾虑,欧盟委员会已要求谷歌像对待自家服务一样对待竞争对手的服务。

为此,三位知情人士今日称,谷歌将分拆Google Shopping购物服务,成为一个独立部门。然后,与竞争对手的服务平等竞购谷歌搜索广告。

知情人士称,谷歌将对搜索结果页面顶部的广告面板(显示产品图片,并链接到零售商网站)进行调整。调整后,所有的10个广告位均向竞争对手开放,而之前有部分预留给自家服务Google Shopping。

分拆后的Google Shopping部门可以参与竞购,但必须依靠自身实力,谷歌不得提供补贴。知情人士称,欧盟已基本接受谷歌的该整改方案。当然,上述调整仅限于谷歌在欧洲的网站。

在履行欧盟整改要求的同时,谷歌本月11日已经对欧盟的反垄断裁决提起上诉。

标签: 谷歌 剥离 旗下 购物服务 满足 欧盟 整改 要求


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