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神州优车联合宝沃汽车推出神州宝沃汽车新零售平台 - 站长搜索
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神州优车联合宝沃汽车推出神州宝沃汽车新零售平台

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2019-01-08 16:03:05 转载来源: 网易科技报道

1月8日消息,神州优车联合宝沃汽车发布全新战略,宣布推出神州宝沃汽车新零售平台,通过产业链改造和平台赋能,全面实现产销分离、渠道重塑,重构汽车消费,重新定义汽车新零售。神州优车董事长兼CEO陆正耀介绍,神州宝沃汽车新零售平台将实现汽车产销分离,主机厂将专注于产品研发、生产及售后服务,神州宝沃汽车新零售平台将作为赋能者,在品牌、金融、库存、流量、场景、信息化等方面为经销商赋能,而经销商则回归销售本质,零库存,轻装上阵


1月8日消息,神州优车联合宝沃汽车发布全新战略,宣布推出神州宝沃汽车新零售平台,通过产业链改造和平台赋能,全面实现产销分离、渠道重塑,重构汽车消费,重新定义汽车新零售

神州优车董事长兼CEO陆正耀介绍,神州宝沃汽车新零售平台将实现汽车产销分离,主机厂将专注于产品研发、生产及售后服务,神州宝沃汽车新零售平台将作为赋能者,在品牌、金融、库存、流量、场景、信息化等方面为经销商赋能,而经销商则回归销售本质,零库存,轻装上阵。

与此同时,神州宝沃新零售平台将启动“千城万店”渠道下沉计划,将原4S店模式改变为品牌旗舰店、授权专营店和特约销售点等多样化的零售网点。

“传统汽车产销模式在成本、效率、用户体验等方面已无法适应新技术和新消费的变化;以纯电商平台为主的“汽车新零售”和以新势力造车为代表的直销模式也都没有真正解决效率、客户体验的问题。”陆正耀表示,真正的汽车新零售不是抛弃经销商,而是赋能经销商,是通过对整个产业链成本结构的全面再造、创造全新的效率和更好的客户体验,是通过重新定义主机厂、经销商和消费者的关系,释放渠道能量,让汽车消费中人、货、场的效率达到最优。(彭丽慧)

标签: 神州 宝沃 汽车 优车 联合 推出 新零售 零售 平台


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