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拼多多:年货节农货订单超2亿20-30岁年轻人买水果多 - 站长搜索
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拼多多:年货节农货订单超2亿20-30岁年轻人买水果多

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2020-01-16 17:31:06 转载来源: 网易科技报道

1月16日消息,今日拼多多年货节负责人公布大促数据称,拼多多年货节自12月20日零点至1月15日24点,整体订单同比增长260%,GMV超千万的爆款单品近200种。年货节启动以来,农(副)产品订单总量即超过2.1亿单

1月16日消息,今日拼多多年货节负责人公布大促数据称,拼多多年货节自12月20日零点至1月15日24点,整体订单同比增长260%,GMV超千万的爆款单品近200种。年货节启动以来,农(副)产品订单总量即超过2.1亿单。


大促数据显示,从省域排名来看,位列买入前五的省份为广东、江苏、山东、河南、浙江,位列卖出前五的省份为浙江、广东、江苏、河北、山东。整体上,一二线的农产品年货订单达近7成,智利车厘子等进口水果在低线市场同比增幅逾400%。在部分乡村地区,家用取暖器、绞肉机的需求增速超过了一二线。

年货节负责人称,“跟传统搜索式电商不同,拼多多注重人际分享,有24%以上的人买到了自己以前从没消费过的东西。”据悉,20到30岁的年轻人已成为拼多多最大水果消费群体,订单量接近52%。

与此同时,“拼品牌”也成为了活动一大亮点。拼多多表示,在百亿补贴的推动下,苹果、华为、小米分列智能手机前三位。(一橙)

标签: 多多 年货 节农 订单 2亿 20-30岁 年轻人 水果


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