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拼多多推线下团购工具帮社区居民团购生活用品 - 站长搜索
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拼多多推线下团购工具帮社区居民团购生活用品

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2020-03-06 15:37:07 转载来源: 网易科技报道

3月6日消息,拼多多今日宣布推出线下团购工具“快团团”,协助各地商家收集社区居民物资需求、完成在线下单。商家可以通过“快团团”上线商品团购页面,并由社区消费者发起团购,达到人数条件后,由商家按照当地防疫要求无接触配送至社区门口

3月6日消息,拼多多今日宣布推出线下团购工具“快团团”,协助各地商家收集社区居民物资需求、完成在线下单。商家可以通过“快团团”上线商品团购页面,并由社区消费者发起团购,达到人数条件后,由商家按照当地防疫要求无接触配送至社区门口。

据悉,该工具已在微信小程序上线。

该项目负责人透露,自疫情发生以来,“快团团”已经服务了超过10000个社区的周边商家,为当地社区消费者提供生鲜、日用等商品的集中团购服务,其中超过一半为湖北地区线下商户。

“快团团”产品负责人表示,经团队调研发现,疫情阻断了商户和社区居民传递信息,只能人肉发出购买和出售信息,信息传递效率不足直接导致了供需不平衡。商家们面临较大的运营问题,在群团购中,经常会出现漏收款或统计错误的情况。据“快团团”的本地商户透露,此前在微信群里人力接龙,平均每天会产生15%左右因漏送导致的退款订单。消费者端,由于供应商分散,消费者往往需要加入十几个团购群,才能完成基本的采购任务。

“快团团”方面表示,希望消费者能够像在电商平台上购物一样,迅速了解社区周边商家的在售生鲜、日用等生活刚需商品的信息、库存信息,方便快捷的进行下单。在另一端,商家能够迅速发布商品,邀请目标人群跟团。从而实现高效收集用户的不同需求,解决订单统计遗漏、金额统计错误、核销困难等难题。(一橙)


标签: 团购 多多 线下 工具 社区 居民 生活用品


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