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马布里拼多多直播首秀:全平台体育商品订单数增140% - 站长搜索
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马布里拼多多直播首秀:全平台体育商品订单数增140%

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2020-04-13 15:56:05 转载来源: 网易科技报道

4月13日消息,昨日北控男篮主教练马布里的10款篮球产品上线拼多多“百亿补贴”专区,并在拼多多开启首次电商直播。拼多多数据显示,马布里直播当天,直播间和全平台的体育运动商品订单数为日常的140%,打破疫情以来单日销量最高纪录

4月13日消息,昨日北控男篮主教练马布里的10款篮球产品上线拼多多“百亿补贴”专区,并在拼多多开启首次电商直播。拼多多数据显示,马布里直播当天,直播间和全平台体育运动商品单数为日常的140%,打破疫情以来单日销量最高纪录。


拼多多平台数据显示,自3月以来,拼多多平台运动用品持续热销,相关关键词搜索数同比增长了230%。

“现在正是运动消费市场回暖的关键阶段,此时,电商平台和马布里联合推出高性价比商品,可以进一步带动消费,促进回暖。”拼多多新消费研究院研究员范日召表示。(一橙)

标签: 马布里 多多 直播 首秀 平台 体育 商品 单数 140%


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