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芯片价格暴涨,一片难求?部分车企:我们不得不减配! - 站长搜索
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芯片价格暴涨,一片难求?部分车企:我们不得不减配!

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2021-05-11 11:42:45 转载来源: 《新车新技术》

  自去年开始,疫情肆虐全球,1年半过去了,在全世界范围内,疫情非但丝毫没有得到好转,反而击溃了芯片制造产业,导致市场上的芯片价格暴涨且依然一片难求。    然而全球汽车产业尤其是新能源汽车产业却一片欣欣向荣,供应端的不断缩减,需求端的不断扩大,这就导致芯片的缺乏更加严重

  自去年开始,疫情肆虐全球,1年半过去了,在全世界范围内,疫情非但丝毫没有得到好转,反而击溃了芯片制造产业,导致市场上的芯片价格暴涨且依然一片难求

  

  然而全球汽车产业尤其是新能源汽车产业却一片欣欣向荣,供应端的不断缩减,需求端的不断扩大,这就导致芯片的缺乏更加严重。定位高端的车由于售价昂贵,利润空间巨大,因此承受风险的能力很强,但对于本身利润就不高的普通车型来说,因芯片成本上涨的上千元几乎将它们的利润消耗殆尽,造车更加举步维艰。因此,有些造车巨头动起了“歪脑筋”。

  

  韩国某造车巨头就想了一个办法,既然芯片那么贵,为何不来一个消费者自我选择的方式。于是,他们保留车辆必须的芯片,但将非必要的芯片作为选配来将选择权交给消费者。

  

  例如一台车最核心的ECU行车电脑的芯片自然必不可少,但是类似车机系统、液晶仪表等背后的芯片则完全可以用其他老技术取代。这家韩国车企决定,将更多带有电子芯片的配置变成选配。这么一来,基础版和原来相比就减配了,也没关系,在总价方面会有所降低,也相当于让利给消费者。

  这时候,选配一个液晶仪表3000块,选配一个智能车机系统10000元,买不买一目了然。

  

  而类似车道保持、自适应巡航、L2级智能驾驶等等对芯片需求极高的功能,自然选装的价格更贵。面对这种情况,韩国本土消费者觉得十分坦然,他们认为汽车仅仅是一个交通工具,搞那么多复杂又不实用的功能,还不如省点钱。

标签: 芯片 价格 暴涨 一片 难求 部分 车企 我们 不得


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