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美国iPhone用户画像:在iPhone14机型上更偏爱紫色 - 站长搜索
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美国iPhone用户画像:在iPhone14机型上更偏爱紫色

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2023-03-02 08:39:50 转载来源: 网络整理/侵权必删

IT之家3月2日消息,自iPhone推出以来,苹果就为其提供经典的黑色和白色两种选项。而根据消费者情报研究合作伙伴(CIRP)对美国iPhone用户的调查发现,黑色和白色不再是消费者的首选,在iPhone14机型上消费者更偏向于紫色

IT之家 3 月 2 日消息,自 iPhone 推出以来,苹果就为其提供经典的黑色和白色两种选项。而根据消费者情报研究合作伙伴(CIRP)对美国 iPhone 用户的调查发现,黑色和白色不再是消费者的首选,在 iPhone 14 机型上消费者更偏向于紫色


苹果于 2019 年推出的 iPhone 11 率先使用了紫色,并在 iPhone 12 中再次推出了紫色版本(并未出现在首发阵容中)。该公司在 iPhone 13 中省略了紫色,但在 iPhone 14 系列中重新添加了紫色。


根据 CIRP 的调查,截至 2022 年 12 月,42% 的 iPhone 14 Pro 和 iPhone 14 Pro Max 用户选择了暗紫色;23% 的用户选择了深空黑色;11% 的用户选择了银色。


在 iPhone 14 和 iPhone 14 Plus 机型上,蓝色占比为 27%;午夜色占比为 26%;紫色占比为 22%;红色占比为 14%;星光色占比为 12%。

IT之家附完整报告:iPhone Demand: Beyond Black and White

标签: 美国 iPhone 用户 画像 iPhone14 机型 偏爱 紫色


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