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新兴中产阶级手机品牌偏好:华为、苹果领跑,其他品牌活跃度下降 - 站长搜索
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新兴中产阶级手机品牌偏好:华为、苹果领跑,其他品牌活跃度下降

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2024-09-11 11:16:01 转载来源:

英文: Samsung Galaxy A56 GeekBench Score Leaked: Powered by Exynos 1580 Chip, Performance Significantly Improved

新兴中产阶级手机品牌偏好:华为、苹果领跑,其他品牌活跃度下降QuestMobile数据显示,新兴中产阶级在全网用户中的比例持续上升,到2024年7月,其规模已达到2.57亿,相比去年同期增长了4.8%。在智能手机选择方面,华为和苹果成为了新兴中产阶级的首选品牌,且使用率持续增长

新兴中产阶级手机品牌偏好华为苹果领跑其他品牌活跃度下降

QuestMobile数据显示,新兴中产阶级在全网用户中的比例持续上升,到2024年7月,其规模已达到2.57亿,相比去年同期增长了4.8%。在智能手机选择方面,华为和苹果成为了新兴中产阶级的首选品牌,且使用率持续增长。

 新兴中产阶级手机品牌偏好:华为、苹果领跑,其他品牌活跃度下降

数据显示,有28.6%的新兴中产阶级选择使用华为手机,位列第一;苹果以26.3%紧随其后,这两个品牌的活跃度同比均提升了13%。这意味着华为和苹果在高端手机领域展现出无可撼动的统治力,牢牢占据了新兴中产阶级的手机市场份额。

 新兴中产阶级手机品牌偏好:华为、苹果领跑,其他品牌活跃度下降

与之形成鲜明对比的是,其他品牌的手机,包括vivo、OPPO、小米、荣耀和三星,在新兴中产阶级中的活跃度都有所下降。这表明,新兴中产阶级对于手机品牌的追求正在发生转变,他们更倾向于选择高端品牌,以满足他们日益增长的生活和工作需求。

除了品牌偏好之外,数据还表明,新兴中产阶级中年轻一代的比例正在增加。其中,25至30岁的用户群体占比接近四成。他们在线上消费方面显示出强烈的购买欲望,但在消费决策上却保持谨慎态度。

这反映了新兴中产阶级对商品质量和品牌价值的重视,以及他们在消费过程中所表现出的理性与务实。他们更愿意为高质量的产品和服务支付更高的价格,这为手机品牌在高端市场的发展带来了新的机遇。

英文: Samsung Galaxy A56 GeekBench Score Leaked: Powered by Exynos 1580 Chip, Performance Significantly Improved

标签: 新兴 中产阶级 手机品牌 偏好 华为 苹果 领跑 其他 品牌


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