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豌豆荚与《后会无期》合作 吸引30万人次购票 - 站长搜索
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豌豆荚与《后会无期》合作 吸引30万人次购票

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2014-07-24 15:58:55 转载来源: 网络整理/侵权必删

AS网站目录科技讯 7月24日消息,豌豆荚今天透露,豌豆荚与韩寒首部导演作品《后会无期》合作后,通过“应用内搜索”技术直接调起“猫眼电影”购票,预售期间吸引了30万人次购票,并使“猫眼电影”在豌豆荚的日均下载量提升了16倍。今年3月底,豌豆荚正式发布了“应用内搜索技术协议”

AS网站目录科技讯 7月24日消息,豌豆荚今天透露,豌豆荚与韩寒首部导演作品《后会无期合作后,通过“应用内搜索”技术直接调起“猫眼电影”购票,预售期间吸引30万人次购票,并使“猫眼电影”在豌豆荚的日均下载量提升了16倍。

今年3月底,豌豆荚正式发布了“应用内搜索技术协议”。之后,豌豆荚接入了猫眼电影、魔秀主题等50多家第三方应用,覆盖视频、电子书、壁纸、主题等多个内容品类,总收录内容条目超过1000万。

豌豆荚方面称,此次与《后会无期》合作,是7月初豌豆荚手机娱乐搜索接入“猫眼电影”的展示案例。当用户在豌豆荚搜索《后会无期》时,豌豆荚除了提供“猫眼电影”购票入口之外,还提供这个电影的电影预告片、MV、壁纸、主题等内容,这样更容易激发用户兴趣,导向购票等消费行为。

据了解,现在每天在豌豆荚的搜索请求中,有超过16%的非应用类型搜索请求。用户在豌豆荚搜索这些内容时,能够获得包含各个内容品类的综合搜索结果,并能够直接调起对应的第三方应用消费内容。

自7月初“猫眼电影”接入到豌豆荚的“应用内搜索”以来,日均调起次数达到其他所有电影票应用在豌豆荚日下载量总和的7倍。此外,在年初就接入的视频和电子书类应用,通过“应用内搜索”增加的下载量超过1500万次,应用和游戏之外的内容消费次数超过13亿。

目前,豌豆荚的安装量已超过4.1亿,日新增安装量超过80万。(陈敏)

标签: 豌豆荚 后会无期 合作 吸引 30万 人次 购票


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