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苹果iPhone6入门级容量为何不是32GB? - 站长搜索
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苹果iPhone6入门级容量为何不是32GB?

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2014-12-21 22:54:09 转载来源: 网络整理/侵权必删

站长搜索(www.adminso.com):苹果iPhone6入门级容量为何不是32GB? 我们曾经听过这样的分析:苹果将32GB从iPhone产品线中去除,让消费者可以以同样的价钱买到64GB iPhone的举动非常明智,因为这样一来可以有效增加iPhone产品线的整体收益:预计一年内至少多赚40亿美元(相比于之前的16、32、64GB选择)。现在我们又看到了一种新的分析:苹果为何不把iPhone的入门级容量提升到32GB?也就是说,为何现在的iPhone6容量选择不是32、64和128GB?实际上,两种分析的最终结果都是一样的,因为只要苹果继续保留16GB,消费者就会被“刺激”去购买64GB iPhone,不过这一次我们可以通过更直观的图表来了解到苹果对32GB iPhone进行调整的原因

站长搜索(www.adminso.com):苹果iPhone6入门容量为何不是32GB

我们曾经听过这样的分析:苹果将32GB从iPhone产品线中去除,让消费者可以以同样的价钱买到64GB iPhone的举动非常明智,因为这样一来可以有效增加iPhone产品线的整体收益:预计一年内至少多赚40亿美元(相比于之前的16、32、64GB选择)。现在我们又看到了一种新的分析:苹果为何不把iPhone的入门级容量提升到32GB?

也就是说,为何现在的iPhone6容量选择不是32、64和128GB?

实际上,两种分析的最终结果都是一样的,因为只要苹果继续保留16GB,消费者就会被“刺激”去购买64GB iPhone,不过这一次我们可以通过更直观的图表来了解到苹果对32GB iPhone进行调整的原因。外站Above Avalon通过对消费者市场进行调查后表示,保留16GB和去除16GB并且将32GB做为入门级选择对销量和收益的影响是显而易见的。

以最新的iPhone 6和iPhone6 Plus为例,如果苹果保持当前的容量区间,即16、64和128GB,其2015年的整体销量预计在2.11亿部,每部手机的平均售价为690美元,总收入为1460亿美元,净利润470亿美元。但如果苹果将容量区间调整为32、64和128GB,在同样的销量之下,最终苹果获得的净利润为440亿美元,比前者少了30亿美元。

标签: 苹果 iPhone6 入门 容量 为何 不是 32GB


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