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工业4.0能单挑淘宝吗? - 站长搜索
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工业4.0能单挑淘宝吗?

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2014-12-24 06:12:04 转载来源: 网络整理/侵权必删

■谢嘉洵在刚刚过去的“双十一”、“双十二”两次淘宝网的销售狂欢中,从传统线上购物的销售额大增到大范围超市餐厅的半折回馈,淘宝抓住了不同范围的购物群体,实现其O2O模式的再升级。然而,淘宝网真的如其展现的风光正好吗?德国人近年提出的“工业4.0”概念及其衍生产品,对淘宝服务发出了挑战

■谢嘉洵

在刚刚过去的“双十一”、“双十二”两次淘宝网的销售狂欢中,从传统线上购物的销售额大增到大范围超市餐厅的半折回馈,淘宝抓住了不同范围的购物群体,实现其O2O模式的再升级。然而,淘宝网真的如其展现的风光正好吗?德国人近年提出的“工业4.0”概念及其衍生产品,对淘宝服务发出了挑战。

工业4.0是直接将人、设备与产品实时联通,省却了销售和流通环节,整体成本比过去下降近40%。而其流水线的小规模生产和对客户定制产品的反应速度加快无疑为这一工业模式增添了更多的吸引力。

从某种程度上说,淘宝扮演的是网络销售渠道商的角色,它连接卖家和消费者。淘宝可以消解传统渠道的层级,直接降利给消费者,但是,淘宝没改变的是用户内在的消费体验。而这正是工业4.0着力挖掘的商机。古今中外“顾客至上”的根本理念并未改变,淘宝天猫等线上购物平台提供的是多元的方式和快捷的体验而非根本购物理念上的创新。

工业4.0主张其10年消灭淘宝的关键点是搭建起一张大网:在这大网里,生产原料、物流配送等全部托付给厂家,完全没有中间环节。淘汰淘宝就是彻底淘汰中间环节,而技术层面譬如机器人应用等创新突破加深了消费者对工业4.0的期待和认同。

十年前,人们期待网络购物的愿望是美好的,正如今天工业4.0对淘宝发出的挑战。未来的智能化时代也是美好的,但被智能化淘汰的产业及人力资源该如何消化、又如何分配,或许也是挑战性的命题。

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