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又一家机构说iPhone美国出货量超安卓设备总和 - 站长搜索
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又一家机构说iPhone美国出货量超安卓设备总和

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2015-02-05 09:09:10 转载来源: 网络整理/侵权必删

站长搜索讯 2月5日,继Consumer Intelligence Research Partners(CIRP)之后,市场调研公司Kantar Worldpanel周三公布的数据显示,受益于iPhone 6和iPhone 6 Plus上市后受到用户的追捧,苹果在2014年第四季度占据了美国智能手机市场47.7%的份额,超过Android设备47.6%的总和。这也是iPhone出货量自2012年年底以来首次在美国市场超越Android设备出货量

力战群雄!iPhone美国出货量超安卓设备总和

站长搜索讯 2月5日,继Consumer Intelligence Research Partners(CIRP)之后,市场调研公司Kantar Worldpanel周三公布的数据显示,受益于iPhone 6和iPhone 6 Plus上市后受到用户的追捧,苹果在2014年第四季度占据了美国智能手机市场47.7%的份额,超过Android设备47.6%的总和。这也是iPhone出货量自2012年年底以来首次在美国市场超越Android设备出货量。

毫无疑问,在去年的假日购物季期间,苹果旗舰智能手机iPhone 6不仅仅是美国智能手机市场当前最畅销的产品,而且也是馈赠礼物时最流行的智能手机。鉴于Kantar Worldpanel把Galaxy S5列为美国市场第二大流行智能手机,这家调研公司很可能把iPhone 6和大屏幕的iPhone 6 Plus列为同一款产品。

随着iOS和Android几乎统治了整个美国智能手机市场,留给其它竞争对手的生存空间已所剩无几。搭载微软Windows Phone操作系统的智能手机排名第三,市场份额为3.8%;黑莓的市场份额仅为0.3%。

Kantar Worldpanel ComTech首席研究员罗莱娜·米拉内斯(Carolina Milanesi)表示,“iPhone 6和iPhone 6 Plus的成功是空前的。苹果在第四季度取得的成功,得益于这家公司推出了最强大的产品线。以合约机和预付费两种方式提供不同售价的产品,苹果在智能手机高端市场充分利用Android的劣势获得了发展。”

苹果第四季度在中国市场也取得了辉煌战绩。iPhone当季占据了中国智能手机市场21.5%的份额,高于上年同期的19%。iPhone在欧洲市场同样开始蚕食Android的市场份额。去年第四季度,Android在欧洲市场的份额同比下滑3.8个百分点,降至66.1%;苹果iOS的份额则提升了6.2个百分点。

市场调研公司ABI Research本周在发布的报告中指出,2014年第四季度,经认证的Android智能手机出货量较上一季度环比下降,这在历史上尚属首次。去年第四季度,经认证的Android设备出货量从第三季度的2.17亿降至第四季度的2.06亿,主要是受同期苹果iOS出货量大增90%等因素影响。数据显示,iPhone第四季度的出货量从第三季度的3930万部猛增至7450万部。(明轩)

标签: 一家 机构 iPhone 美国 出货量 超安 设备 总和


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