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冠军出人意料 美市场中国品牌手机份额报告 - 站长搜索
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冠军出人意料 美市场中国品牌手机份额报告

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2015-03-06 20:03:05 转载来源: 网络整理/侵权必删

3月6日消息,《华尔街日报》援引市场研究公司报告称,一说到中国手机厂商中谁在美国的销量最高,恐怕大多数人会先想到联想和华为,但这两家在美国的市场份额都不及中兴。Counterpoint Technology Market Research的数据显示,中兴通讯在美国的市场份额位列第四,仅次于三星公司、苹果和LG电子

3月6日消息,《华尔街日报》援引市场研究公司报告称,一说到中国手机厂商中谁在美国的销量最高,恐怕大多数人会先想到联想和华为,但这两家在美国的市场份额都不及中兴。

Counterpoint Technology Market Research的数据显示,中兴通讯在美国的市场份额位列第四,仅次于三星公司、苹果和LG电子。

▲中兴Blade L2手机

随着今年启动新的大规模品牌推广计划,中兴通讯打算以小米和华为都无法做到的方式增长。目前,小米正深陷专利纠纷,而华为则面临有关其与中国政府关系的质疑。

中兴通讯移动技术与合作部门高级主管拉姆(Waiman Lam)在巴塞罗纳的世界移动通信大会(Mobile World Congress)会场接受采访时称,其他公司可能会有很多新闻,但就美国市场而言,中兴通讯是唯一一家拥有可观市场份额的中国制造商,其他公司都望尘莫及。

中兴通讯将美国市场的成功归功于专利、牢固的运营商关系以及有针对性的品牌建设。

中兴通讯还与运营商紧密合作,生产贴牌和联合品牌手机,同时特别关注可以不用签合约就可以购买的低端手机。品牌建设方面,中兴通讯与三只NBA球队签署了协议,每只球队在中国都拥有忠实的球迷群体。

除了与NBA球队签署协议外,中兴通讯还与沃尔玛(Wal-Mart)合作在后者的门店内设立了销售中心并推出了联名手机,与百思买(Best Buy)也有合作。

标签: 冠军 出人意料 市场 中国 品牌手机 份额 报告


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