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余额宝首晒收益 靓丽数字背后难掩尴尬 - 站长搜索
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余额宝首晒收益 靓丽数字背后难掩尴尬

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2015-03-26 08:18:04 转载来源: 网络整理/侵权必删

北京商报讯(记者 马元月 苏长春)年度收益240亿元!这是互联网宝宝鼻祖余额宝将在今日正式披露的2014年年报中的数据,尽管这一数据较2013年给用户带来的17.9亿元翻了12倍之多,用户数也增至1.85亿人,但是盈利能力的下降以及其他互联网+金融产品以及银行直销银行、网上银行的围剿,却是余额宝未来必须面对的。从盈利能力上看,年报显示,余额宝上线以来累计为宝粉创收257.94亿元,以现有用户数粗略估算,这意味着每个余额宝用户平均获得了139元的盈利

北京商报讯(记者 马元月 苏长春)年度收益240亿元!这是互联网宝宝鼻祖余额宝将在今日正式披露的2014年年报中的数据,尽管这一数据较2013年给用户带来的17.9亿元翻了12倍之多,用户数也增至1.85亿人,但是盈利能力的下降以及其他互联网+金融产品以及银行直销银行、网上银行的围剿,却是余额宝未来必须面对的。

从盈利能力上看,年报显示,余额宝上线以来累计为宝粉创收257.94亿元,以现有用户数粗略估算,这意味着每个余额宝用户平均获得了139元的盈利。从规模上,截至去年底,余额宝规模是5789.36亿元,人均持有3133元。

靓丽数字背后却是余额宝无法回避的隐忧。一方面,盈利能力的持续减弱,叠加其他互联网+金融产品以及银行直销银行、网上银行的围剿,余额宝的用户增速已经进入瓶颈期:在2014年三季度甚至出现净赎回、规模下滑的情况,具体数据为2014年三季度5349亿元,较二季度末的5741.6亿元下降6.8%。

事实上,余额宝已经意识到这个问题,此前也推出包括插手买房首付款返收益等业务,试图以扩张更大范围的消费场景实现盈利的突破。余额宝基金经理王登峰也承诺,未来在严格控制风险的基础上,将大数据分析与市场资金面判断结合起来,继续为宝粉创造持续、稳健、合理的收益。

标签: 余额 宝首 收益 靓丽 数字 背后 难掩 尴尬


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