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谷歌与NFL谈判购买转播权 拟用YouTube播比赛 - 站长搜索
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谷歌与NFL谈判购买转播权 拟用YouTube播比赛

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2013-08-22 08:08:07 转载来源: 网络整理/侵权必删

谷歌正在与美国全国橄榄球联盟(NFL)就在YouTube上转播比赛进行非正式谈判。

新浪科技讯 北京时间8月21日晚间消息,谷歌正在与美国全国橄榄球联盟(NFL)就在YouTube上转播比赛进行非正式谈判

谷歌有望获得周日赛事转播包。目前该转播包归DirecTV所有,但该电视台与NFL的协议明年到期,因此NFL开始与潜在竞标方谈判。

目前该转播包需要DirectTV每年支付10亿美元。麦格理证券分析师本?沙克特(Ben Schacter)认为这一价格将会上涨。他表示,CBS、FOX、NBC等电视台最近购买的转播包价格上涨了50%至60%。沙克特预计,周日赛事转播包的价格将上涨20%至25%。

当然,只要想买,价钱对谷歌不成问题。一方面,在谷歌这样雄心勃勃的全球化公司面前,一家美国体育联盟略显渺小。另一方面,NFL在美国的影响力巨大,无论谷歌想在电视市场有何举动,买到NFL的转播权都足以改变局面。(达西)

标签: 谷歌 YouTube

标签: 谷歌 NFL 谈判 购买 转播权 拟用 YouTube 比赛


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