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爱奇艺全平台用户覆盖持续第一 移动视频领跑行业

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2013-10-14 15:10:39 转载来源: 网络整理/侵权必删

10月13日消息,据艾瑞数据中国网络视频市场移动端监测报告(mUserTracker)和网民连续行为研究系统(iUserTracker)的8月数据显示

10月13日消息,据艾瑞数据中国网络视频市场移动端监测报告(mUserTracker)和网民连续行为研究系统(iUserTracker)的8月数据显示,爱奇艺、PPS的8月全网累计日均覆盖用户达7586.3万人,稳居全行业第一;移动视频累计月度用户覆盖2395.2万人,覆盖54.63%的移动用户,领先第二位32%,继续领跑行业。

2013年8月份,爱奇艺和PPS的全网累计用户覆盖为3.57亿,累计日均覆盖7586.3万人,月度浏览时长12.1亿小时,是目前用户覆盖范围最大、影响力最广的综合视频平台。继5月份爱奇艺启用艾瑞校准数据之后,PPS也自8月数据进行了校准和公示。保持PC端视频领导地位的同时,爱奇艺在高速增长的移动视频市场继续扩大领先优势。2013年8月,爱奇艺和PPS的移动视频累计月度用户覆盖6657.9万人,移动视频用户覆盖超过半数。累计日均覆盖2395.2万人,领先第二位优酷土豆32%;同时,爱奇艺视频客户端以月度人均41.84次的使用次数,成为使用最频繁、活跃度最高的移动视频客户端。

自2013年5月7日合并以来,爱奇艺与PPS充分显示了两大品牌的高度互补性和网页加客户端组合的协同效应,在移动视频市场的领先优势不断扩大。相对中国视频行业高度集中于PC视频的现状,爱奇艺拥有最为健康和可持续的多平台战略布局和市场矩阵,率先占据互联网电视这一爆发市场,进一步巩固了在视频行业新格局下的行业领导地位。

标签: 爱奇艺

标签: 爱奇 艺全 平台 用户 覆盖 持续 第一 移动 视频


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