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雅虎赚大了 与微软必应续签合同 - 站长搜索
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雅虎赚大了 与微软必应续签合同

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2015-04-21 13:00:06 转载来源: 网络整理/侵权必删

站长搜索讯 4月21日消息,在今天公布的美国证券交易委员会(SEC)官方文件中,雅虎与微软必应续签搜索协议的部分细节公布。从这些内容可以看出,新协议似乎对于雅虎更有利

站长搜索讯 4月21日消息,在今天公布的美国证券交易委员会(SEC)官方文件中,雅虎微软必应续签搜索协议的部分细节公布。从这些内容可以看出,新协议似乎对于雅虎更有利。

在新的条款中,雅虎将只需依靠微软必应51%的搜索结果和广告内容,这给了雅虎更大的自主空间来安排其他内容。而且,对于必应广告分成,雅虎在最新协议中可保留93%的收入,比之前的88%多出5%。不仅如此,雅虎还可以使用必应的算法来显示搜索结果,而不必在结果后显示微软广告列表。对于新方案,雅虎只需向微软支付搜索费用,不会影响其广告收入。

最后,新协议还规定了在2015年10月1日之后,双方都有权以任何理由终止协议。而在旧版协议中,只有确定的绩效目标没有达到时才可以终止协议。

由此看来,在新协议中,雅虎得到了比之前更大的利益,这主要体现在减少对微软必应搜索的依赖程度上,今后的雅虎将更加“自我”。(Source:SEC)

标签: 雅虎 赚大 微软 必应 续签 合同


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