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84美元 运动版Apple Watch硬件成本价 - 站长搜索
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84美元 运动版Apple Watch硬件成本价

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2015-05-01 16:06:08 转载来源: 网络整理/侵权必删

日前,市场研究机构IHS Technology发布了关于苹果Apple Watch的材料及制造成本的分析报告。报告显示,运动版Apple Watch成本价为84美元(约合人民币520元),只有其建议零售价的1/4

日前,市场研究机构IHS Technology发布了关于苹果Apple Watch的材料及制造成本的分析报告。报告显示,运动版Apple Watch成本价为84美元(约合人民币520元),只有其建议零售价的1/4。

IHS表示,相较于其先前所分析过的所有苹果设备,Apple Watch腕表所使用的原件成本是其中最低的。IHS通常会对苹果及其他公司的设备进行拆解分析,由此来判断设备的原件提供商,并对每一块原件的成本进行估算。

IHS在对38毫米表盘的运动版Apple Watch进行拆解分析后估算,该款腕表所使用的原件成本约在81.2美元左右,如果将制造成本也计入其中的话,该设备的成本价则为83.7美元,而苹果的售价为349美元。

本周一,苹果公司CFO卢卡斯・麦斯特里(Luca Maestri)曾在该公司2015财年二季度的财报分析师电话会议中对投资者们表示,Apple Watch的利润率将低于公司平均的40%利润率水平。若IHS分析报告中所提到的一切属实,那就麦斯特里在电话会议中的发言相矛盾。

不过,IHS表示,其所做的分析并不包含除硬件之外、可能对Apple Watch整理利润率造成影响的其他成本。IHS并未将软件开发成本、产品研发成本、特殊生产工具成本及营销成本等计入其分析中。

此前,IHS还对iPad Air 2、iPhone 6及6 Plus进行了拆解。该机构在经过分析后发现,根据这些设备的原件成本,部分型号的iPhone产品毛利润率在45%左右,部分型号的iPad产品毛利润率更是高达70%。

IHS材料及成本基准服务部门首席高级分析师凯文・凯勒(Kevin Keller)表示,“对于一款初代产品而言,硬件成本高于零售价格是很非常典型的事情。通常来说,产品零售价格都会随着时间逐步降低,但Apple Watch的利润率仍旧低于iPhone 6 Plus及其他苹果新产品,如果销量与Apple Watch所获利润持平,那么,这对苹果的盈亏底线来说将会是件好事。”

苹果公司发言人拒绝就IHS的分析报告置评。

标签: 美元 运动 Apple Watch 硬件 成本价


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