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聚焦移动 发力版权 阿里文学发布2015战略

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2015-05-26 16:30:09 转载来源: 网络整理/侵权必删

站长搜索科技讯5月26日消息,阿里文学召开2015战略发布会,宣布将以移动阅读为突破口,布局网络文学市场;同时正式公布针对作者和版权商的合作政策,打造开放的版权战略,与合作方共享版权。会上,阿里文学还与新浪阅读、塔读文学和长江传媒正式签约,达成战略合作,将在微博自媒体平台的作品互动传播、新锐作者的联合签约培养、依托大数据的作品定制出版,以及影视和游戏IP衍生等多方面展开合作

站长搜索科技讯5月26日消息,阿里文学召开2015战略发布会,宣布将以移动阅读为突破口,布局网络文学市场;同时正式公布针对作者和版权商的合作政策,打造开放的版权战略,与合作方共享版权。会上,阿里文学还与新浪阅读、塔读文学和长江传媒正式签约,达成战略合作,将在微博自媒体平台的作品互动传播、新锐作者的联合签约培养、依托大数据的作品定制出版,以及影视和游戏IP衍生等多方面展开合作。

​阿里文学总编辑周运表示:“阿里文学希望同广大作家、内容生产商、内容传播平台一起合作,实现大家在文学IP产业链上的共同繁荣。”

​数据显示,我国手机阅读活跃用户4.9亿,其中网络小说占了全部阅读门类的60%,手机网络文学使用率为44.4%。 阿里文学在其作者合作政策中,进一步明确了“签约作品将更重视无线端的收入及推广”的方针。

此外,在网络文学IP的衍生渠道上,阿里文学可与阿里影业、光线传媒、华谊兄弟等公司达成合作关系,游戏改编资源则包括手机网游联运平台九游等。

​周运强调,阿里文学愿意携手阿里巴巴集团以外的原创网站、实力出版集团、动漫公司、影视公司、游戏开发厂商等,一起朝着将文学IP向多元化版权衍生和变现发展的方向努力。

标签: 聚焦 移动 发力 版权 阿里 文学 发布 2015 战略


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