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连快递盒子都换了 亚马逊给“小黄人”打广告 - 站长搜索
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连快递盒子都换了 亚马逊给“小黄人”打广告

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2015-06-03 13:21:05 转载来源: 网络整理/侵权必删

还记得《神偷奶爸》里叽叽喳喳、属性呆萌、遇上什么都能笑的小黄人吗?它们除了变身公仔、现身桌游外,如今还登上了电商巨头Amazon的快递盒子。近日,环球影视、照明娱乐和Amazon达成了首次合作,通过快递盒广告为即将7月份北美上映的《小黄人》作预热

还记得《神偷奶爸》里叽叽喳喳、属性呆萌、遇上什么都能笑的小黄人吗?它们除了变身公仔、现身桌游外,如今还登上了电商巨头Amazon的快递盒子。近日,环球影视、照明娱乐和Amazon达成了首次合作,通过快递盒广告为即将7月份北美上映的《小黄人》作预热。

这是Amazon第一次将快递盒子的整个版面都贡献给第三方,Amazon方面表示,随着电影上映日期的临近,会有更多好玩的内容出现在快递盒上。

从5月25日到7月10日,在Amazon上订购书籍、电子产品、玩具、DVD等的用户都可以收到这批特别印刷的盒子。目前来看,市场对于这一类型的广告合作反响还不错,大伙甚至乐意在推特上Show出自己收到的盒子,因为不同Size的快递会由不同的小黄人“出面”: Stuart总在大盒子上出现、Bob会在中型的包装上和你问好,而要找Kevin,就得订购最小尺寸的快递了。

标签: 快递 盒子 换了 亚马逊 小黄人 广告


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