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猎豹移动发布面向全球的广告平台 - 站长搜索
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猎豹移动发布面向全球的广告平台

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2015-06-16 19:18:06 转载来源: 网络整理/侵权必删

站长搜索讯(梁辰)6月16日,猎豹移动宣布正式面向全球市场发布猎豹广告平台,后者是一个集合了品牌广告主、应用发行商和开发者的移动广告技术平台。全球移动互联网广告支出正在快速增长

猎豹移动发布面向全球的广告平台

站长搜索讯(梁辰)6月16日,猎豹移动宣布正式面向全球市场发布猎豹广告平台,后者是一个集合了品牌广告主、应用发行商和开发者的移动广告技术平台。

全球移动互联网广告支出正在快速增长。eMarketer数据显示,继2014年112.2%的增长率后,2015年该支出将继续增长59.8%,达到642.5亿美元。

猎豹移动介绍称,该平台是猎豹移动自主开发的移动工具矩阵和媒介广告网络相结合,采用FaceMark大数据分析技术,使广告投放可以更加精准,并在投放期内吸引新的用户。

具体来说,该平台通过对超过10亿用户的匿名行为数据进行计算,构建了一套实时精准人群数据库,并在此基础上进行场景投放。

数据显示,2015年第一季度,猎豹移动全球移动应用总安装量已经达到13.4亿,移动端月活跃用户超过4.43亿。

对于工具类App如何对“用户画像”,猎豹移动称,其能够根据安装、卸载、运行、付款购买App等行为,以及产生的垃圾等对其行为“画像”。在设备品牌、网络类型、运营商等基础信息分类外,猎豹移动还有设有超过50个兴趣分类,为用户添加“标签”。

猎豹移动总裁徐鸣告诉站长搜索,该平台背后的大数据系统随着使用应用的增加,可以更多地了解用户。

在拥有了大流量的用户平台后,徐鸣表示,下一步猎豹移动要做的就是,推出可以对用户精准定位的系统,以及到达全球客户的办公和销售网络。

事实上,自去年开始,猎豹陆续收购或投资了香港品众互动、MobPartner和Nanigans等。与此同时,猎豹移动还加大了研发投入和人才储备。

日前,雅虎北京研发中心个性化推荐团队加入猎豹移动;在广告形式上,猎豹移动目前拥有app锁、游戏加速等原生广告形式,并在此之外,正在尝试用户解锁界面中推出可以点击的全屏广告;在广告平台搭建上,在CPI基础上,正在测试CPC、CPM的价格模型。

标签: 猎豹 移动 发布 面向 全球 广告 平台


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