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中国移动游戏市场规模有望达65亿美元 占全球20% - 站长搜索
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中国移动游戏市场规模有望达65亿美元 占全球20%

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2015-07-16 06:33:08 转载来源: 网络整理/侵权必删

据国外媒体报道,市场调查机构Newzoo及TalkingData日前发布了一份有关中国移动游戏市场的研究报告。该报告指出,中国移动游戏市场在今年有望达到65亿美元水平,这相比两年前,规模增幅达到了三倍之多

中国移动游戏市场规模有望达65亿美元 占全球20%

据国外媒体报道,市场调查机构Newzoo及TalkingData日前发布了一份有关中国移动游戏市场的研究报告。该报告指出,中国移动游戏市场在今年有望达到65亿美元水平,这相比两年前,规模增幅达到了三倍之多。

2013年,中国移动游戏市场的规模仅为18亿美元。而到了2014年,该市场已增长至44亿美元水平。Newzoo和TalkingData预计,中国移动游戏市场在2015年还会进一步增长,规模将有望突破65亿美元,其中《炉石传说》会占到相当一部分比例。

中国市场的快速增长,已让其超越美国成为全球最能吸引游戏开发商的市场。尤其是在考虑iPhone 6和6 Plus在该国市场的热销后,加之本来就已遍地存在的Android智能手机,中国市场的移动游戏玩家数量如今可谓空前庞大。

市场普遍预计今年全球移动游戏市场将会达到301亿美元规模,而中国独自将占据其中超20%的比例。

Newzoo也预计美国移动游戏市场今年会达到约60亿美元规模,因此中美两个市场将共占据全球40%以上的份额。

随着iOS的份额在中国不断增长,该平台的游戏开发者则可以轻松的将游戏本地化并直接推向给中国玩家。相比之下,Android平台仍然是一团乱象,游戏开发者不得不与中国第三方公司合作,才有机会让自己的作品得以呈现给玩家。截至目前,Google Play仍几乎是不被中国用户使用的,消费者购买应用通常会通过本地企业提供的几个应用商店。

“从全球范围看,Google Play占到了总营收的38%,而其他Android应用商店则占到了18%。”Newzoo表示,“但最令人印象深刻的是,中国本地化应用商店将在2015年创造出36亿美元的收入,这占到全球移动游戏市场的12%的水平。”

苹果iOS在全球的游戏营收则达到125亿美元,占总比例的42%。其中,中国市场贡献了23亿美元。

“中国移动游戏市场余下的6亿美元是来自Google Play和功能机平台。”Newzoo表示。

虽然Android在中国拥有更大的市场份额,但苹果在应用体验方面的良好表现,让该公司有望在游戏营收上超越前者――iOS游戏开发商们通常不必与第三方应用平台打交道,这避免了某些时候要让利60%甚至更多的情况――如此一来,iOS上就可能会出现越来越多的独享作品,随之苹果的生态在中国也就愈发拥有吸引力。

“iPhone 6在中国的市场份额于今年5月首次超越iPhone 5s。”Newzoo表示,“这反映出了苹果向大屏幕推进的正确性和成功。iPhone 6 Plus是苹果目前在中国使用率第三高的设备,该设备在今年5月实现了环比27%的增长,或1000万部的月增长。而这些变化将很可能导致未来对中国区iOS游戏收入的向上调整。”

译者:卢鑫

百度新闻与站长搜索合作稿件,转载请注明出处。

标签: 中国移动 游戏 市场 规模 有望 亿美元 全球


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