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以后不许摆到苹果零售店 非白色包装盒 - 站长搜索
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以后不许摆到苹果零售店 非白色包装盒

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2015-08-15 02:03:09 转载来源: 网络整理/侵权必删

苹果的第三方配件改造计划是动真格的,要求还挺严格。上个月,9TO5Mac 报道说,苹果打算让第三方配件产品使用标准的“苹果包装”,这项计划已经准备了6个月,今后陈列在Apple Store里的配件都将有统一的模样,包括苹果风格的包装盒/袋、更简洁的封面和字体等等

苹果的第三方配件改造计划是动真格的,要求还挺严格。

上个月,9TO5Mac 报道说,苹果打算让第三方配件产品使用标准的“苹果包装”,这项计划已经准备了6个月,今后陈列在Apple Store里的配件都将有统一的模样,包括苹果风格的包装盒/袋、更简洁的封面和字体等等。

而据 Business Insider 的一位知情人士透露,苹果发布了针对合作品牌的备忘录,准备开始执行强制性的更新政策。

在这份备忘录中,苹果要求配件商要使用统一的白底包装、统一的商标和Logo位置、统一角度的产品图片、简化了的字体以及更高品质的包装材料。

另外,还有着旧版本包装的产品将被打回仓库,重新包装。

从7月开始,就已经有部分产品换上了新装,比如在日本的店面里,移动电源Mophie就使用了白色的盒子,此前,它的包装是黑色的。

Mophie的新包装

苹果在去年任命了新的销售主管 Angela Ahrendts,曾经是奢侈品牌巴宝莉CEO的她改造了不少苹果商店的体验,包括Apple Watch的线上购买、线下试戴的模式。在她的构想中,在将来苹果线下零售店会成为苹果产品的展示中心,所有购买都会转移到线上。

标签: 以后 不许 苹果 零售店 白色 包装盒


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