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必应搜索将成为Win10营收的核心来源 微软高管 - 站长搜索
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必应搜索将成为Win10营收的核心来源 微软高管

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2015-09-12 16:18:13 转载来源: 网络整理/侵权必删

站长搜索讯 Win10作为一项免费更新已被推送给了Win7/Win8.1用户,对广大消费者来说这当然是一件好事,但微软这种放弃固定收入的做法在投资者看来并不可取。在近日的花旗分析师会议中,微软执行副总裁兼首席执行官Chris Capossela对此做出了解释,Windows将通过一些免费增值策略来获取营收,算是对免费升级所造成的收入损失所做出的补偿,而这些增值策略基本上都围绕必应搜索引擎展开

站长搜索讯 Win10作为一项免费更新已被推送给了Win7/Win8.1用户,对广大消费者来说这当然是一件好事,但微软这种放弃固定收入的做法在投资者看来并不可取。在近日的花旗分析师会议中,微软执行副总裁兼首席执行官Chris Capossela对此做出了解释,Windows将通过一些免费增值策略来获取营收,算是对免费升级所造成的收入损失所做出的补偿,而这些增值策略基本上都围绕必应搜索引擎展开。

“Windows10中Edge浏览器的使用率比Windows7/Windows8中的IE使用率要高得多,这会让微软从中受益。这意味着更多的搜索操作将通过必应搜索引擎来完成,Edge浏览器将带动必应提升广告流量收入。显然这是独立于Windows设备之外的收入来源,更准确的说,这是Windows设备的售后收入来源。”

近来用户反馈当他们在必应中搜索Chrome或Firefox浏览器时会被推荐使用Edge浏览器,这也是微软所采取的措施之一。Chris Capossela还谈到,必应搜索引擎界面更友好,Cortana中集成的必应搜索引擎也能够为微软带来额外的收入。

“当你使用Cortana时,就意味着你已经在使用必应。用户越喜欢使用Cortana,必应从谷歌等搜索引擎中所分得的市场份额就会越多。”

另外,Cortana同微软的Win10、必应、Outlook、OneDrive、Xbox、Win10 Mobile以及Office等服务进行了集成,可追踪用户使用情况,这有利于帮助微软让用户逐渐脱离谷歌相关服务。总之,使用Cortana的用户越多,对微软就越有利。

尽管目前必应搜索的地位还远比不上谷歌,但是人们对搜索的要求逐渐向个性化和可预见性方向发展,Win10与必应将成为微软参与竞争的有力武器。(via: WinBeta & Microsoft)

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标签: 必应 搜索 成为 Win10 营收 核心 来源 微软 高管


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