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主要卖卡,也卖咖啡券 星巴克进驻天猫 - 站长搜索
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主要卖卡,也卖咖啡券 星巴克进驻天猫

业界动态 2015-11-14 15:51:40 转载来源: 网络整理/侵权必删

11月13日,刚刚平静下来的天猫迎来了一个新品牌的入驻,星巴克推出了“Starbucks星巴克官方旗舰店”。在星巴克中国的表述中,这家官方授权网店也被作为一家星巴克门店,目前销售的三大类商品为:电子/实体星礼卡、电子/实体星享卡和共21款咖啡兑换券

11月13日,刚刚平静下来的天猫迎来了一个新品牌的入驻,星巴克推出了“Starbucks星巴克官方旗舰店”。

在星巴克中国的表述中,这家官方授权网店也被作为一家星巴克门店,目前销售的三大类商品为:电子/实体星礼卡、电子/实体星享卡和共21款咖啡兑换券。

在为期一天的销量榜中,销量最好的前三位分别是:面值200元的天猫专属款星礼卡,共售出562笔;黑色款美人鱼星享卡,共售出336笔;以及,面值30元的大杯拿铁电子券。

电子券自购买60天之内有销,过期可退款。使用方法是在下单之后,消费者需要预留手机号,之后电子券会自动推送至,以便能在在门店内出示使用。

一个有意思的细节是,星巴克将三名阿里旺旺的售前客服分别取名“摩卡”、“玛奇朵”和“馥芮白”。

除了少数定制款,星巴克天猫旗舰店的大多数商品都可以在实体门店中购买到,而且价格也几乎相同。如果真要说区别,可能就是天猫的付款和物流模式让它更便于送礼了。

而这也似乎是星巴克天猫旗舰店推了数款主题为“生日祝福”、“真挚谢意”、“职场心意”星礼卡的原因。在星巴克中国对《好奇心日报》的表述中,它也用了“心意的传递”来解释这些商品背后的意义。

目前星巴克天猫门店还在试营业期间,在13号当天它获得了1800个收藏。

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标签: 主要 卖卡 咖啡 巴克 进驻 天猫


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