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进军实体零售业 亚马逊将开设400家实体书店 - 站长搜索
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进军实体零售业 亚马逊将开设400家实体书店

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2016-02-03 09:18:20 转载来源: 网络整理/侵权必删

站长搜索科技讯 2月3日消息,据CNBC报道,在网络零售业干的风生水起后,亚马逊还准备深耕实体零售业,该公司准备开设数百家实体书店。 去年11月,亚马逊就先行一步,在西雅图开设了旗下首家实体书店

进军实体零售业 亚马逊将开设400家实体书店

站长搜索科技讯 2月3日消息,据CNBC报道,在网络零售业干的风生水起后,亚马逊还准备深耕实体零售业,该公司准备开设数百家实体书店

去年11月,亚马逊就先行一步,在西雅图开设了旗下首家实体书店。起初,许多人认为这家书店只是亚马逊的形象工程,不过该公司却出人意料的从中尝到了甜头。据称,未来亚马逊准备投入巨资建设300-400家实体书店。

过去,由于线上线下的书籍价格相差较大,许多消费者将线下书店当成了样品间,选好了书后就会跑去亚马逊下单,这也是亚马逊挤垮许多书籍零售巨头的秘诀。不过据CNBC报道,亚马逊实体书店的书籍零售价将与线上保持一致。

眼下,亚马逊对这些实体书店的投资额和选址暂时还是个谜,该公司发言人也拒绝对此发表评论。如果在线零售商都开始赶这股潮流的话,未来我们会不会在城市中见到Netflix的光盘租赁商店呢?(吕佳辉)

标签: 实体 进军 零售业 亚马逊 开设 400家 书店


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