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Twitter升级广告系统 细分受众定向 - 站长搜索
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Twitter升级广告系统 细分受众定向

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2014-03-06 16:55:42 转载来源: 网络整理/侵权必删

AS网站目录 晨曦 1月15日编译Twitter和Facebook争夺广告收入的重要策略,是受众精准定向。1月14日,Twitter对受众定向功能进行了升级,试图追赶Facebook的领先优势

Twitter升级广告系统 细分受众定向

AS网站目录 晨曦 1月15日编译

Twitter和Facebook争夺广告收入的重要策略,是受众精准定向。1月14日,Twitter对受众定向功能进行了升级,试图追赶Facebook的领先优势。

Twitter新增了用户帐号和邮箱帐号定向,广告主可以进一步细化受众范围,从而提高广告营销的有效性。

其中,针对邮箱帐号的定向,有一些“客户关系管理”营销的性质,比如可以向同一个邮箱后缀的用户发送营销广告。另外,用户帐号名称,往往和兴趣和话题有关系,因此广告主可以针对某些内容领域的关注者发送广告。

Twitter的广告主功能建设,落后于Facebook,从去年七月份,才开始开始精准定位用户。

Facebook则是在2012年推出了受众定位功能,除了用户基本属性、邮箱之外,广告主还可以根据年龄、兴趣爱好等缩小范围。而Twitter注册用户目前并未提交兴趣爱好。

另外,一位业内人士透露,从用户之间沟通的内容上进行定向,Twitter有效性不如Facebook。Twitter用户可能更多谈论的是当天发生的新闻事件,而Facebook用户相互谈论的可能是兴趣爱好,因此可用于广告定向。

标签: Twitter 升级 广告 系统 细分 受众 定向


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