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俄罗斯搜索引擎Yandex与谷歌签广告合作协议 - 站长搜索
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俄罗斯搜索引擎Yandex与谷歌签广告合作协议

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2014-03-07 05:25:57 转载来源: 网络整理/侵权必删

AS网站目录科技讯 2月26日消息,据路透社报道,俄罗斯最大的搜索引擎Yandex表示,已与谷歌建立合作伙伴关系,允许对方的客户使用自己的广告存货。 按照协议,谷歌的广告客户将可使用Yandex广告网络出版商提供的广告存货,而Yandex的广告客户也可在谷歌的实时竞价市场DoubleClick AdExchange竞价购买显示广告

AS网站目录科技讯 2月26日消息,据路透社报道,俄罗斯最大的搜索引擎Yandex表示,已与谷歌建立合作伙伴关系,允许对方的客户使用自己的广告存货。

按照协议,谷歌的广告客户将可使用Yandex广告网络出版商提供的广告存货,而Yandex的广告客户也可在谷歌的实时竞价市场DoubleClick AdExchange竞价购买显示广告。

Yandex发表声明称,这种合作关系将导致更多的竞价者,预计可为最抢手广告领域提高收入。在俄罗斯Yandex的市场份额超过60%,超过谷歌。该公司称,技术整合过程需要数月时间。

Yandex的声明称,这份协议仅与显示广告有关,并未涉及文本语境广告。为进一步改进搜索结果,今年1月Ynadex与Facebook签署协议,获得使用该社交网站部分用户内容的权利。(木秀林)

标签: 俄罗斯 搜索引擎 Yandex 谷歌 广告 合作 协议


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