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Foursquare获微软1500万美元战略投资 - 站长搜索
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Foursquare获微软1500万美元战略投资

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2014-03-08 07:55:59 转载来源: 网络整理/侵权必删

据WSJ今日报道,Foursquare 今日获得来自微软的 1500 万美元战略投资。此轮并不仅仅是单纯的风险投资,微软还将获得 Foursquare 地理位置数据的使用许可权,从而成为 Foursquare 地理位置数据使用权的最大买主

据WSJ今日报道,Foursquare 今日获得来自微软1500 万美元战略投资。此轮并不仅仅是单纯的风险投资,微软还将获得 Foursquare 地理位置数据的使用许可权,从而成为 Foursquare 地理位置数据使用权的最大买主。这些数据将会整合进入微软的手机操作系统以及 Bing 搜索引擎中。而 Foursquare 也将通过此次融资获得更大的喘息空间,并借助微软的设备和服务到达更多的消费者。

在签到模式被 Facebook 和 Google 等大公司模仿之后,Foursquare 似乎失去了活力,要不是去年四月份时的一轮 4100 万美元债务融资救急,Foursquare 可能已经准备收摊了。而去年12月份的时候,Foursquare宣布获得 3500 万美元的 D 轮融资,由 DFJ Growth 与 Capital Group 旗下 Smallcap World Fund 领投,而此次微软的投资也将计入 D 轮融资之中,因此 Foursquare 的 D 轮融资共达 5000 万美元,使其估值达到 6.5 亿美元。

根据 WSJ 披露的数据,目前 Foursquare 已经有超过 6000 万家的餐厅、商店等城市地点信息,以及 4500 万的 app 用户,Foursquare 预计今年的收入将达到 1500 万美元至 2000 万美元,而 2012 年 Foursquare 的营收还只在 200 万美元左右。

标签: Foursquare 微软 1500 万美元 战略 投资


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