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物美价廉,线上线下兼顾 小米印度营销策略

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2017-01-03 17:00:10 转载来源: 网络整理/侵权必删

印度智能手机市场发展势头强劲,而中国小米公司在印度占据一席之地。据印度techradar网站1月2日报道,小米以物美价廉手机为主打,兼顾线上线下,印度出货量较上季度翻倍,同比增速为2.5倍

印度智能手机市场发展势头强劲,而中国小米公司在印度占据一席之地。据印度techradar网站1月2日报道,小米以物美价廉手机为主打,兼顾线上线下,印度出货量较上季度翻倍,同比增速为2.5倍。

打入印度市场仅仅两年,小米就成为印度领先的手机生产商,并成功将印度市场打造为小米第一大海外市场。通过低成本的经营策略,小米赢得了印度消费者的青睐,截至2016年9月,红米Note 3成为印度线上最畅销的智能手机。

小米印度负责人马努•杰恩称,小米将产品作为策略的核心,拥有技术先进强大的产品阵容,凭借优质产品,小米得以成为印度前5大手机供应商。此外,小米在印度率先通过线上销售策略来拓展业务。

回顾2016年,小米在印度表现颇佳。红米Note 3是小米在印度推出的首款具有指纹传感器,也是印度首款搭载高通骁龙650处理器的智能机;Mi 5作为小米的旗舰款,是印度首款搭载高通骁龙820处理器的机型;小米Max,具有6.44英寸高清显示屏,4850mAh电池,是小米在印度推出的最大屏智能机;红米3S和3S高配版性价比高,一度成为印度智能手机市场的抢手货,仅8分钟就售出9万部。

2017年,小米在印度将会如何发展,马努•杰恩称,2016年小米经历了里程碑式的发展,有些已经成为小米的发展标准,甚至成为行业标准,小米将在2017年推出更多产品,进入智能手机市场游戏的下一关。

标签: 物美价廉 线上 线下 兼顾 小米 印度 营销 策略


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