Musk最重要的事：中国建厂抢占中国市场

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昨日，新浪认证的特斯拉 CEO 兼首席技术官 Elon Musk 开通了新浪微博，并发表了第一条微博，谈到了自己对于中国市场的看法，他说： “我想说的最重要的事情是，谢谢你们的支持！我真的很感谢你们的支持，所以在中国市场里，我们将会为你们做正确的事。” 不管是在新浪微博也好，还是在其他场合也好，Musk 最近对中国市场表示了极大的友好态度，即使在多年前他曾发表了《为什么美国可以击败中国》的论调，当然，这一切都发生在 Tesla 在中国公布了售价，即将和中国消费者见面的情况下

Musk最重要的事：中国建厂抢占中国市场

昨日，新浪认证的特斯拉 CEO 兼首席技术官 Elon Musk 开通了新浪微博，并发表了第一条微博，谈到了自己对于中国市场的看法，他说：

“我想说的最重要的事情是，谢谢你们的支持！我真的很感谢你们的支持，所以在中国市场里，我们将会为你们做正确的事。”

不管是在新浪微博也好，还是在其他场合也好，Musk 最近对中国市场表示了极大的友好态度，即使在多年前他曾发表了《为什么美国可以击败中国》的论调，当然，这一切都发生在 Tesla 在中国公布了售价，即将和中国消费者见面的情况下。

在 Tesla Model S 公布了在中国售价后，Musk 接受彭博社采访时谈到：

“许多人觉得我们不在中国讹中国人一大笔钱就是大白痴，但是我认为定高价坑消费者不是一个长远战略。”

一直以来，由于国产汽车在高端领域无所作为，所以一些进口豪车的价钱要比美国售价贵出一倍左右，像路虎这些认为中国是“人傻钱多速来”的汽车品牌就受到了 CCTV 的严厉批评，不仅是路虎，就连星巴克在中国的售价也被指使暴利。

Musk 本人也对传统厂商在中国定高价的行为表示不屑，认为这些厂商就是在“勾结”。同时他还表示，他们关心的是公平与透明，关心的是中国电动汽车事业的发展，关心的是为客户做正确的事情，无论是中国还会是美国。

相较之下，除去不可避免的税费等因素，Tesla 在中国的定价确实良心许多。Musk 重视中国市场的表现还在于，3 月份 Tesla 中国公司的开业庆典上，Musk 将会出席。

作为 Musk 口中的长远战略的一环，Musk 也亲口表示：

“从长远来看，我们将在中国建厂，这是毫无疑问的。只是我们在纠结的是，这会不会是我们在美国之外的第一家海外制造厂。”

在中国建厂的好处显而易见，因为仅进口关税，Tesla Model S 在中国的售价就增加了至少 19000 美元。本地化生产后，这笔关税就节省下来。并且中国还有对零排放汽车的鼓励政策，根据政策，购买纯电动乘用车最高可获得 6 万元政府补贴，而本地化之后的 Tesla 或许有望争取政策补贴，算下来就是接近 18 万元了。

从最近 Musk 井喷一般的友好言论，我们可以看到，面对中国这个全球顶级的高端汽车市场，Tesla 准备好好玩一场了，无论是从先期定价，还是后期建厂战略，还有一系列言论，无不体现了 Musk 本人的情商之高，当贴上了新锐、高科技、环保和良心的标签后，可以预见到，中国豪华车市场有一股新势力将要崛起了。

标签: 中国 Musk 最重要的建厂抢占市场