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阿里巴巴54亿元战略投资居然之家:发力家居新零售 - 站长搜索
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阿里巴巴54亿元战略投资居然之家:发力家居新零售

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2018-02-11 11:01:07 转载来源: IThome

站搜网2月11日消息 今日,北京居然之家投资控股集团有限公司(以下简称“居然之家”)与阿里巴巴集团共同宣布达成新零售战略合作:阿里巴巴以及关联投资方向居然之家投资54.53亿元人民币,持有其15%的股份。双方将运用各自优势,在家居领域开启新零售的全新时代

站搜网2月11日消息 今日,北京居然之家投资控股集团有限公司(以下简称“居然之家”)与阿里巴巴集团共同宣布达成新零售战略合作:阿里巴巴以及关联投资方向居然之家投资54.53亿元人民币,持有其15%的股份。双方将运用各自优势,在家居领域开启新零售的全新时代。

根据协议,阿里巴巴将协助居然之家卖场的全面数字化升级,基于双方会员系统打通和商品数字化,实现消费者选建材、买家具的场景重构和体验升级。同时双方将共同打造云装修平台,从装修设计、材料购买和施工管理全链路重构家装行业模式。

据站搜网了解,居然之家是以家居为主业,以家庭大消费为平台,业务范围涵盖室内设计和装修、家具建材销售、智慧物流、商业会展、金融服务、跨境电商、食品超市、院线餐饮、儿童娱乐、体育健身、数码智能、居家养老、城市综合体开发等领域的大型商业连锁集团公司。截至2017年底,在全国开设223家门店,市场销售额超600亿元。

此次和居然之家携手,意味着阿里巴巴的新零售战略已经完成家电数码、快消商超、服饰百货、餐饮美食、家装家居的新零售全业态布局。

标签: 阿里巴巴 54亿元 战略 投资 居然 之家 发力 家居 新零售


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