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聚力新零售:天猫组织架构全面升级 - 站长搜索
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聚力新零售:天猫组织架构全面升级

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2018-03-09 21:28:13 转载来源: IThome

站搜网3月9日消息 今天天猫正式宣布,以新零售战略为核心,品牌数字化转型和消费升级为驱动,天猫组织架构进一步升级,这是继整合新零售平台事业部之后,天猫再度升级组织架构。天猫总裁靖捷表示了2018年天猫三大使命:消费升级主引擎、品牌数字化转型主引擎、阿里新零售主力军

站搜网3月9日消息 今天天猫正式宣布,以新零售战略为核心,品牌数字化转型和消费升级为驱动,天猫组织架构进一步升级,这是继整合新零售平台事业部之后,天猫再度升级组织架构。

天猫总裁靖捷表示了2018年天猫三大使命:消费升级主引擎、品牌数字化转型主引擎、阿里新零售主力军。根据组织升级方案,新成立天猫消费电子事业部,涵盖原手机事业部、电器美家事业组中的电器等业务以及供应链部门。原天猫供应链创新事业部总经理杨光(花名:吹雪)将出任总经理。未来将在品牌运营、新品孵化、供应链管理等层面全面推动新零售。

新成立天猫美家事业部,包含原电器美家事业组中的美家等业务。天猫汽车事业部总经理俞巍(花名:少龙)将同时兼任美家事业部总经理。家装、汽车两大注重消费体验的场景将在新零售推进中完成重构。

新成立天猫平台营运事业部,囊括天猫营销平台事业部、天猫运营中心等以消费者为核心的运营部门。原天猫营销平台事业部总经理刘博(花名:家洛)将出任总经理。

此外,原电器美家事业组总经理印井将出任阿里巴巴集团CEO助理,依托其丰富的线上运营经验和新零售实践,协助CEO聚焦全球化工作。全球化是新零售的渠道延伸,新零售是全球化的中国方案。未来“新零售”和“全球化”两大战略关键词也将在不断地战略推进和升级中实现交融。

标签: 聚力 新零售 零售 天猫 组织架构 全面 升级


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