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谷歌去年下架32亿条不良广告:相较2016年增加88% - 站长搜索
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谷歌去年下架32亿条不良广告:相较2016年增加88%

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2018-03-14 15:51:12 转载来源: IThome

站搜网3月14日消息 谷歌官方今日发布消息称,2017年,有超过32亿条广告因违反谷歌广告政策被移除。平均下来,每秒钟会移除100条不良广告,这一数据相较2016年增加了88%

站搜网3月14日消息 谷歌官方今日发布消息称,2017年,有超过32亿广告因违反谷歌广告政策被移除。平均下来,每秒钟会移除100条不良广告,这一数据相较2016年增加了88%。

“不良广告”包含违反谷歌广告政策的任何广告,包括广告欺诈,网络钓鱼诈骗和恶意软件。去年,谷歌拦截了7900万条试图发送恶意软件的广告,并移除了其中40万个不安全的网站。同时还移除了6600万条欺骗点击的广告以及4800万条企图诱导用户安装不必要软件的广告。谷歌还透露,在2017年每月都会删除200万页的违规信息。

谷歌广告团队强调,广告客户需要重视“尊重用户体验,而不是只为打广告”。2017年,谷歌关停了超过7000个涉嫌发布花边新闻伪装广告的 AdWords账户,而在2016年,这个数字是1400。

谷歌称,2018年将增加几项针对非管制金融产品和投机金融产品的新政策,例如与二元期权、加密货币、外汇市场和差价合约(Contracts for Difference,CFDs)等相关的政策。针对那些利用在现实世界中具有实际价值的物品进行赌博的新型赌博形式(如游戏皮肤赌博,skins gambling),谷歌也更新了赌博类广告政策。我们还将为康复设施的广告设置全新的认证流程,让合法的此类产品能够与有需求的用户取得联系。

标签: 谷歌 年下 32亿 不良 广告 相较 2016年 增加


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