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阿里巴巴CEO张勇:全球化不是砸钱搞采购而是培育当地新生态 - 站长搜索
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阿里巴巴CEO张勇:全球化不是砸钱搞采购而是培育当地新生态

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2018-04-24 21:31:11 转载来源: IThome

阿里巴巴集团CEO张勇表示,阿里巴巴进入海外市场,并不是以采购或销售为导向的电商出海,而是在当地培育一个新的数字商业生态。张勇在澳新地区举办的“阿里之夜”上总结:“阿里巴巴独特的优势就是生态优势

阿里巴巴集团CEO张勇表示,阿里巴巴进入海外市场,并不是采购或销售为导向的电商出海,而是在当地培育一个新的数字商业生态。

张勇在澳新地区举办的“阿里之夜”上总结:“阿里巴巴独特的优势就是生态优势。按照原来的做法,进入一个新的市场要找个代理把货批过来,在当地开店卖,而今天有新方式帮商家试水。”

阿里巴巴在过去十几年间在中国培养了一套基于新商业基础设施打造的生态。张勇表示,在施行全球化战略时,要有换道超车的思维,让这套基于数字商业的解决方案走向全球,这是真正的中国方案、走向全球。

天猫在南半球卖得最俏的产品中,豆芽机、面条机长期位居前列。张勇笑言,他也是到了澳新地区才知道,这种小机器可以供消费者自己种豆芽,因为当地市场上只有黄豆卖,却没有豆芽,但那一碟清炒豆芽就是留学生、商旅人士和华侨割不断的家乡味。

“有种乡愁叫淘宝。”张勇说,味道不一定是吃,而是吃穿用度更方面都有中国味道、中国元素、中国的生活方式。天猫出海首先要考虑的是海外近1亿华人市场的需求,这一人群与国人分享着同样的文化背景和中国根,他们渴望在海外也享受到消费的乐趣。

标签: 阿里巴巴 CEO 张勇 全球化 不是 砸钱 采购 而是 培育


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