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京东金融社交账号更名为京东数科,真的要去金融化? - 站长搜索
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京东金融社交账号更名为京东数科,真的要去金融化?

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2018-09-18 08:40:07 转载来源: 澎湃新闻

(原标题:京东金融将其社交账号更名为京东数科,真的要去金融化?) 澎湃新闻见习记者 刘茜琳9月17日晚间,“京东金融”将其官方微博、头条号、抖音等社交网络账号更名为了“京东数科”。在金融强监管背景下,此次更名某种程度上可以视为京东金融去金融化的映射,京东金融内部人士指出,“京东数科更能体现公司的定位”

(原标题:京东金融将其社交账号名为京东数科真的要去金融化?)

澎湃新闻见习记者 刘茜琳

9月17日晚间,“京东金融”将其官方微博、头条号、抖音等社交网络账号更名为了“京东数科”。在金融强监管背景下,此次更名某种程度上可以视为京东金融去金融化的映射,京东金融内部人士指出,“京东数科更能体现公司的定位”。

京东数科的官方微博。

京东金融的运营公司为以刘强东为法定代表人和大股东(占比16.67%)的北京京东金融科技控股有限公司。 虽然“京东数科”以及之前“京东金融”的微博认证公司是北京京东世纪贸易有限公司,据一位接近京东金融人士告诉澎湃新闻,“京东数科”的微博认证信息是历史原因造成的,实际指代的就是北京京东金融科技控股有限公司。这一点从当前京东的官方微博“京东”的认证信息可以得到印证,该微博的认证公司也还是北京京东世纪贸易有限公司。

实际上,京东金融由直接的金融输出变为间接的技术输出也有迹可循:

今年4月,京东金融CEO陈生强曾在博鳌亚洲论坛上表示,未来京东金融将不在持有金融产品,而是由金融机构直接去做资产、资金以及用户运营,自己提供科技输出,业务形态由“B2C”转变为“B2B2C”。今年7月,京东金融与中金资本、中银投资、中信建投和中信资本等达成B轮130亿元融资协议,陈生强再次明确,“未来,京东金融将继续坚持数字科技战略,在数据和技术上加大投入,任何与数据和技术无关的业务都不做。”

京东数科的官方头条号。

总的来看,京东与BAT(百度、阿里、腾讯)在“去金融化”的道路上大同小异,一方面强调科技输出,另一方面加强与传统金融机构的合作。2017年3月至6月,国有四大行被BATJ“瓜分”完毕:建行与阿里签署战略合作协议、农行与百度成立金融科技联合实验室、工行与京东金融启动全面合作、中行与腾讯成立金融科技实验室。

京东数科的官方抖音号。

但去金融化并不代表BATJ放弃金融业务。一年前,京东集团CEO刘强东指出,“未来京东金融将会进入证券、征信、银行领域,正在申请保险牌照,也可能会以投资购买的方式进入保险行业”。7月底,京东便出资4.8亿元成为安联财险第二大股东,持股30%。由于互联网金融监管呈愈严之势,去金融化在某种程度上亦可视为曲线救国。由于牌照限制,独角兽们的去金融化道路或是缓缓而进,暂做转型,以待取得牌照,再次布局。

标签: 京东 金融 社交 账号 名为 数科 真的 要去 金融化


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