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OPPO超越三星,拿下2018Q4泰国市场第一名 - 站长搜索
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OPPO超越三星,拿下2018Q4泰国市场第一名

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2019-02-15 11:33:05 转载来源: IThome

站搜网2月15日消息 Canalys的一份新报告概述了2018年第四季度泰国的智能手机市场份额和智能手机出货量情况,近年来,包括OPPO、小米,荣耀,Lava和Wiko在内的一些主要参与者加剧了东南亚市场的竞争。由于用户的换机时间增长,泰国智能手机市场2018年第四季度比上一年同比下降了13.6%,该季度共出货了490万部

站搜网2月15日消息 Canalys的一份新报告概述了2018年第四季度泰国的智能手机市场份额和智能手机出货量情况,近年来,包括OPPO、小米,荣耀,Lava和Wiko在内的一些主要参与者加剧了东南亚市场的竞争。

由于用户的换机时间增长,泰国智能手机市场2018年第四季度比上一年同比下降了13.6%,该季度共出货了490万部。尽管泰国智能手机运营商提供了极具吸引力的促销活动,但该国农村地区仍有数百万用户使用功能手机,无意升级。

值得一提的是,国产厂商OPPO在泰国的市场份额同比增长69.8%,达到22.2%,超过三星21.1%的市场份额,三星同比下降36.1%。与此同时,华为以13.1%的市场份额排名第三,同比增幅最大,为73.4%。vivo稳步增长13%,份额为12.7%,而苹果的份额下降52.2%,仅占8.6%。

另外,OPPO的统计中不包括子品牌Realme的销量,而华为的统计则涵盖了荣耀机型。由于OPPO在过去五年中对当地营销和服务的大量投资,三分之二的OPPO总出货量由A3,F7和F9手机组成,OPPO面临的挑战仍然是吸引更多高端用户并说服他们从三星和苹果手机转向自家。

标签: OPPO 超越 三星 拿下 2018Q4 泰国 市场 第一名


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