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吃不起水果?苏宁:榴芒币618面世 - 站长搜索
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吃不起水果?苏宁:榴芒币618面世

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2019-05-22 17:46:06 转载来源: IThome

“水果自由”陷入了无处安放的尴尬境地。左手是中国营养学会专家,一人每天一斤蔬菜、半斤水果的需求建议

水果自由”陷入了无处安放的尴尬境地。

左手是中国营养学会专家,一人每天一斤蔬菜、半斤水果的需求建议。右手是4月同比上涨11.9%的水果价格。

左手右手各一个快动作,右手左手又开始了重播。

相关媒体分析,水果价格上涨受到自然灾害造成减产、天气变热需求陡增、进口水果运输成本高等多重因素的影响。

有意思的是,水果不自由效应的作用下,榴芒币通行。

据曝光图例,榴芒币分为榴币和芒币。1榴币约价值人民币20.769元,1芒币约为人民币11.9元。

一辆售价66万的奔驰CLS300,约价值31778.131榴币和55462.185芒币。

据了解,5月,正值榴莲、芒果的上市期,榴币和芒币并非通行币,其价值基本可换算成苏宁超市线上单斤榴莲和芒果的售价,倒是“水果自由”的新式玩法。

据苏宁方透露,水果价格普遍上涨的外部环境,对平台销量影响并不大,一些性价比较高的水果更出现了销量激增的现象。得益于原地直采、自建物流和双线渠道的优势,水果价格上涨反而给了苏宁生鲜机会。

苏宁快消集团线上超市公司总裁助理程博旭解释,水果具有市场高低波动区间,应季类水果表现尤为明显。大部分生鲜类电商会随行就市,价格随行情浮动。苏宁快消则采用了买断式原地直采,“在市场整体高价位的时候,给到相对较低的售价,我们锁定了全年的产量,测算的成本和模式,基本上可以脱离市场的随行就市的价格。即便是在市场相对比较高价位的时候,我们还是能给出低于市场的价格。”

目前,苏宁正致力于统一线上苏宁超市和线下苏宁小店的供应链和销售渠道。“苏小团”和苏宁小店的预售功能,同步提高了群体渗透率和订单量。

据悉,在苏宁拼购方面,苏宁计划在“拼基地”的基础上,建成500座“拼拼农庄”,以农产品和水果源地直采为主。同时对农庄进行严格的数字技术管理,从源头到服务等不同端口,对链路进行全部的检测监控。

此前,苏宁易购总裁侯恩龙也在618发布会,承诺确保“水果亲民价”。

标签: 不起 水果 苏宁 榴芒 面世


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