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谷歌被控抄袭数字广告技术侵犯小公司6项专利 - 站长搜索
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谷歌被控抄袭数字广告技术侵犯小公司6项专利

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2019-07-16 13:06:07 转载来源: 网易科技报道

(原标题:Google accused of ripping off digital ad technology in U.S. lawsuit - Reuters) 7月16日消息,据外媒报道,美国当地时间周一,总部位于加州圣迭戈的初创企业Impact Engine将谷歌告上法庭,指控其Google Ads和Google AdSense等在线广告平台抄袭数字广告技术,侵犯了其6项专利。据称,这些专利涉及所谓的“程序化创新”技术,可用于快速制作和定制在线广告

(原标题:Google accused of ripping off digital ad technology in U.S. lawsuit - Reuters)

7月16日消息,据外媒报道,美国当地时间周一,总部位于加州圣迭戈的初创企业Impact Engine将谷歌告上法庭,指控其Google Ads和Google AdSense等在线广告平台抄袭数字广告技术侵犯了其6项专利

据称,这些专利涉及所谓的“程序化创新”技术,可用于快速制作和定制在线广告。谷歌没有立即对此案置评。

根据诉状,在2005年至2007年期间,谷歌员工曾有意与Impact Engine联合创始人合作,后者披露了原型、文档和源代码。Impact Engine指控称,在两家公司进行了多伦会谈后,谷歌抄袭了自己的知识产权,但却没有建立业务合作关系。

Impact Engine首席执行官尼尔・格里尔(Neil Greer)称:“当世界上最大、最有价值的公司之一侵犯我们的知识产权,并从我们的辛勤工作和创造性发明中获利时,我们不能再袖手旁观。为了我们自身,也为了其他可能成为谷歌等巨头受害者的初创公司,我们决心维护我们的知识产权,保护我们的创新。”

Alphabet约85%的收入来自谷歌的广告业务。谷歌通过自己以及合作伙伴的网站和应用程序销售广告链接、横幅广告等。(小小)

标签: 谷歌 被控 抄袭 数字 广告 技术 侵犯 公司 项专利


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