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淘鲜达接入全国首家校园超市业务从大卖场拓至校园 - 站长搜索
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淘鲜达接入全国首家校园超市业务从大卖场拓至校园

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2019-07-19 13:40:08 转载来源: 网易科技报道

7月18日消息,清华大学的天猫校园店接入淘鲜达。全校师生在校区内的教学楼、宿舍、操场等地打开手机淘宝,通过“淘鲜达”下单生鲜、食品和日用品等,均可享受到1小时内送达的服务


7月18日消息,清华大学的天猫校园接入淘鲜达。全校师生在校区内的教学楼、宿舍、操场等地打开手机淘宝,通过“淘鲜达”下单生鲜、食品和日用品等,均可享受到1小时内送达的服务。这也是全国首家接入淘鲜达的校园超市

据清华大学天猫校园店负责人介绍,该店为1000平米的中型超市,店内有售水果、速食和日用百货等多个类目的商品,基本能满足全校师生的日常需求。由于校区较大,以前学校师生最远的需要步行2千米到校园店购买日用品。而接入淘鲜达后,店内有3000多种商品可以在线上选购,下单后一小时内送达,大大方便了全校师生。

阿里称,从该店接入淘鲜达后的线上订单情况看,有65%的订单涵盖了水果、奶茶、烘焙等生鲜速食品,这些也是最热销商品,次热销的则是休闲零食和低温乳制品。该店淘鲜达线上订单的笔单价比线下翻了一倍多。

淘鲜达在阿里的天猫超市事业群旗下,提供生鲜百货1小时送达服务。此前淘鲜达主要为大润发、新华都、三江等传统大卖场提供线上线下整合的解决方案,通过数字化经营协助其提高效率,目前已接入全国200多城市的800多家大卖场。淘鲜达用户整体偏年轻,80后、90后成为主力消费人群。

此次接入清华大学校园店,阿里称,淘鲜达开启了改造校园超市的进程,同时开始培养95后和00后用户。

标签: 校园 淘鲜 接入 全国 首家 超市 业务 大卖场


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