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报告:拼多多6月月活同比净增7220万增幅达59.4% - 站长搜索
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报告:拼多多6月月活同比净增7220万增幅达59.4%

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2019-07-23 16:16:08 转载来源: 网易科技报道

7月23日消息,国内数据公司QuestMobile发布中国移动互联网半年报,报告显示,6月份拼多多在下沉市场月活同比净增7220万,同比增幅达59.4%,位居电商第一全网第二。拼多多方面表示,拼多多6月全景流量用户规模达到3.9亿


7月23日消息,国内数据公司QuestMobile发布中国移动互联网半年报,报告显示,6月份拼多多在下沉市场月活同比净增7220万,同比增幅59.4%,位居电商第一全网第二。拼多多方面表示,拼多多6月全景流量用户规模达到3.9亿。

报告认为,下沉市场已经成为2019年中国移动互联网最重要的战场。数据显示,2019年,中国移动互联网月度活跃设备规模已经触顶11.4亿,第二季度用户规模单季度内更是下降近200万,但三四线城市用户仍然保持较高增速。而与此同时,在可支配收入及消费支出上,农村居民增长速度均高于城镇居民,农村居民消费潜力可期。

因此,下沉用户成为移动购物平台争相争夺的重点群体。今年618期间,淘宝、京东等电商平台纷纷宣布将进军下沉市场。

QuestMobile分析认为,“品质+利益刺激+社交裂变”是吸引下沉市场用户的有效手段。(一橙)

标签: 报告 多多 月月 同比 净增 7220万 增幅 59.4%


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