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黄磊创始品牌“黄小厨”宣布入驻拼多多 - 站长搜索
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黄磊创始品牌“黄小厨”宣布入驻拼多多

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2019-08-13 03:30:09 转载来源: 网易科技报道

8月12日消息,黄磊创办的生活方式品牌“黄小厨”在拼多多开设官方旗舰店,并同步全网首发单品“椒麻味雪碧拌面”。拼多多页面显示,12日零点椒麻味雪碧拌面上线,截至下午两点已全部售罄

8月12日消息,黄磊创办的生活方式品牌黄小厨”在拼多多开设官方旗舰店,并同步全网首发单品“椒麻味雪碧拌面”。拼多多页面显示,12日零点椒麻味雪碧拌面上线,截至下午两点已全部售罄。

拼多多食品类目负责人表示,明星选择拼多多为其产品的首发平台,不仅是因为拼多多有4亿多用户,更是因为拼多多本身很强的创意与游戏基因,把“购物”变成了一件很有乐趣的事,“平台用户年轻人占了绝大多数,他们的生活形态就是这样的”。

“这是很明显的粉丝经济,人设比具体产品更早吸引消费者”,拼多多AI数据研究院副院长陈秋分析,拼多多虽然现在更多依靠AI大数据分析智能匹配供需,但始终特别强调人与人的交集,“人以群分”会推动分享和互动持续加强,很多交易都是主动分享所产生,“这种迅速裂变的方式,不仅是降低平台运营成本,帮助消费者购买高性价比商品,更重要的是蕴含着巨大的人际价值,对明星、粉丝、平台,都是一件很有温度的事情。”

拼多多食品类目负责人表示,常规模式是明星、KOL通过直播种草到直播间购物车引流到商品店铺,明星并不真正参与到商品设计等环节。“这次黄小厨在拼多多全网首发,打破了既有模式,不是简单的流量转化,也不是简单的代言和背书,可以看成是创造一个平台、明星、粉丝三方的对话互动空间,我们将来会把更多用户的建议,平台上相关的消费数据反馈给品牌方,以展开后续更深入的订制合作。”

据了解,这次拼多多平台上全网首发的黄小厨椒麻味雪碧拌面,女性消费者占了60%以上。(一橙)

标签: 黄磊 创始 品牌 黄小厨 宣布 入驻 多多


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