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阿里为上海新消费让利20亿支持上海"五五购物节" - 站长搜索
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阿里为上海新消费让利20亿支持上海"五五购物节"

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2020-04-23 16:01:05 转载来源: 网易科技报道

4月23日消息,上海宣布将在5月5日启动“五五购物节”。在购物节期间,阿里巴巴将为上海消费者让利20亿,并在5月、6月继续推出大力度促消费实招,发挥线上线下融合的新零售独特优势,力促新消费需求全面释放

4月23日消息,上海宣布将在5月5日启动“五五购物节”。在购物节期间,阿里巴巴将为上海消费让利20亿,并在5月、6月继续推出大力度促消费实招,发挥线上线下融合的新零售独特优势,力促新消费需求全面释放。

此外,阿里巴巴将打造“55聚划算汇聚上海”专属会场,开展打折、发放大额优惠券等让利活动,涉及1000家本地生活品牌、42万家淘宝天猫上海商家。


4月23日,上海市人民政府新闻办公室举行新闻发布会,介绍即将施行的《关于提振消费信心强力释放消费需求的若干措施》及“五五购物节”筹备情况。

“五五购物节”是上海推出的一项全新的大规模消费节庆活动,主题是“五五购物节,全城打折季”,同步设计推出了购物节LOGO。“五五购物节”时间上横跨整个第二季度,贯穿劳动节、儿童节、端午节等多个重点节日,全市各大电商平台、商业企业、品牌企业、终端产品等将广泛参与,做到“千企万店、全城动员,日日有活动、周周有亮点”。目前已梳理形成了130多项重点活动,以及700多项特色活动。

阿里表示,创造新消费,上海一直领全国风气之先,也是阿里巴巴许多新消费新业态落地的第一站。

现在,上海又成了“品牌淘宝直播第一城”。《淘宝直播新经济报告》显示,上海的淘宝直播用户数量全国第一。(彭丽慧)

标签: 上海 阿里 新消费 消费 让利 20亿 支持 五五 购物


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